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Development of Adult Playfulness Scale

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2010, 34(9), pp.165-188
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

Lee, Hoon 1 이영진 2 조희범 3

1한양대학교
2제주대학교
3(주)호텔롯데 롯데월드

Accredited

ABSTRACT

Playfulness is an internal trait of human behavior and experience. This study was to develop a scale for measuring adult playfulness. Based on the previous researches of Barnett(1991; 2007), Glynn & Webster(1992), Staempfli (2007), three different measurement model of adult playfulness were developed. Data were collected from 708 undergraduate and graduate school students of four universities in Seoul on May 2010. Results of confirmatory factor analyses showed that a modified three dimensional measurement model(i.e., extroversion, creativity, and improvisation), fitted the data better than the other two models. Specifically, the extroversion dimension was constructed with indicators of lightness, cheerfulness, and brightness. Creativity dimension included creativeness, imagination, and originality. And the improvisation dimension was consisted of emotionality and easy excitement. The adult playfulness scale developed in the study could contribute leisure and tourism program development and market segmentation.

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* References for papers published after 2022 are currently being built.

This paper was written with support from the National Research Foundation of Korea.