Development of Adult Playfulness Scale (성인의 놀이성 지표 개발)

Lee, Hoon (이훈); 이영진; 조희범

Development of Adult Playfulness Scale

Journal of Tourism Sciences
Abbr : JTS
2010, 34(9), pp.165-188
Publisher : The Tourism Sciences Society Of Korea
Research Area : Social Science > Tourism

Lee, Hoon ¹, 이영진 ², 조희범 ³

¹한양대학교
²제주대학교
³(주)호텔롯데 롯데월드

Accredited

ABSTRACT

Playfulness is an internal trait of human behavior and experience. This study was to develop a scale for measuring adult playfulness. Based on the previous researches of Barnett(1991; 2007), Glynn & Webster(1992), Staempfli (2007), three different measurement model of adult playfulness were developed. Data were collected from 708 undergraduate and graduate school students of four universities in Seoul on May 2010. Results of confirmatory factor analyses showed that a modified three dimensional measurement model(i.e., extroversion, creativity, and improvisation), fitted the data better than the other two models. Specifically, the extroversion dimension was constructed with indicators of lightness, cheerfulness, and brightness. Creativity dimension included creativeness, imagination, and originality. And the improvisation dimension was consisted of emotionality and easy excitement. The adult playfulness scale developed in the study could contribute leisure and tourism program development and market segmentation.

KEYWORDS

Adult playfulness, Extroversion, Creativity, Improvisation

Citation status

* References for papers published after 2023 are currently being built.

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This paper was written with support from the National Research Foundation of Korea.

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