KJCKorea
Journal Central

@article{ART001522308},
author={YongGu Suh and 김새롬 and Suh Yong-Kun},
title={Exploring Consumer Types of Low-cost Carrier Using Q Methodology},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2011},
volume={35},
number={1},
pages={145-164}

TY - JOUR
AU - YongGu Suh
AU - 김새롬
AU - Suh Yong-Kun
TI - Exploring Consumer Types of Low-cost Carrier Using Q Methodology
JO - Journal of Tourism Sciences
PY - 2011
VL - 35
IS - 1
PB - The Tourism Sciences Society Of Korea
SP - 145
EP - 164
SN - 1226-0533
AB - Low-cost carrier(LCC) airline business has been a market driver in the airline industry since it was first introduced into Korea several years ago. However, there has been only a few studies on LCC and their consumer types. Using the Q methodology, this study explored the consumer types of low-cost carrier. Particularly, this study was an attempt to draw key market segments of the LCC according to the users' consumption values and lifestyles. 23 Q samples were extracted from in-depth interviews with LCC professionals, publics and students and 20 people were selected to classify the Q samples. Results showed that their were 3 key consumer segments of LCC. The first market was price sensitive heavy internet users and the second market was time sensitive professionals. The last market was safety sensitive conservative tourists. Implications and future research directions were also discussed.
KW - Low-cost carrier;Market segment;Q-Methodolgy
DO -
UR -
ER -

YongGu Suh, 김새롬 and Suh Yong-Kun. (2011). Exploring Consumer Types of Low-cost Carrier Using Q Methodology. Journal of Tourism Sciences, 35(1), 145-164.

YongGu Suh, 김새롬 and Suh Yong-Kun. 2011, "Exploring Consumer Types of Low-cost Carrier Using Q Methodology", Journal of Tourism Sciences, vol.35, no.1 pp.145-164.

YongGu Suh, 김새롬, Suh Yong-Kun "Exploring Consumer Types of Low-cost Carrier Using Q Methodology" Journal of Tourism Sciences 35.1 pp.145-164 (2011) : 145.

YongGu Suh, 김새롬, Suh Yong-Kun. Exploring Consumer Types of Low-cost Carrier Using Q Methodology. 2011; 35(1), 145-164.

YongGu Suh, 김새롬 and Suh Yong-Kun. "Exploring Consumer Types of Low-cost Carrier Using Q Methodology" Journal of Tourism Sciences 35, no.1 (2011) : 145-164.

YongGu Suh; 김새롬; Suh Yong-Kun. Exploring Consumer Types of Low-cost Carrier Using Q Methodology. Journal of Tourism Sciences, 35(1), 145-164.

YongGu Suh; 김새롬; Suh Yong-Kun. Exploring Consumer Types of Low-cost Carrier Using Q Methodology. Journal of Tourism Sciences. 2011; 35(1) 145-164.

YongGu Suh, 김새롬, Suh Yong-Kun. Exploring Consumer Types of Low-cost Carrier Using Q Methodology. 2011; 35(1), 145-164.

YongGu Suh, 김새롬 and Suh Yong-Kun. "Exploring Consumer Types of Low-cost Carrier Using Q Methodology" Journal of Tourism Sciences 35, no.1 (2011) : 145-164.