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A Review of Research on Restaurant Brand Personality: A Focus on the Hospitality and Tourism Journals Listed at Korea Research Foundation

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2011, 35(2), pp.337-353
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

Han Sung-ho 1

1경북과학대학교

Accredited

ABSTRACT

Operational efficiency through the exact evaluation of brand personality is becoming an important issue in the field of hospitality. More importantly, from the standpoint of research, it is necessary to review current research trends and contributions. Research should focus on how suitable analysis may be conducted and also on the logical development of studies within a framework of appropriate research methodology. This research examines the journals concerning Hospitality and Tourism registered with the National Research Foundation of Korea within the topic of the Brand Personality of Restaurants. It is worth noting that the majority of previous research has been applied in the domain of Aaker’s (1997) dimensions, thus these require to be classified appropriately and a study carried out on research trends and contributions.

Citation status

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