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@article{ART001530646},
author={Han Sung-ho},
title={A Review of Research on Restaurant Brand Personality: A Focus on the Hospitality and Tourism Journals Listed at Korea Research Foundation},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2011},
volume={35},
number={2},
pages={337-353}

TY - JOUR
AU - Han Sung-ho
TI - A Review of Research on Restaurant Brand Personality: A Focus on the Hospitality and Tourism Journals Listed at Korea Research Foundation
JO - Journal of Tourism Sciences
PY - 2011
VL - 35
IS - 2
PB - The Tourism Sciences Society Of Korea
SP - 337
EP - 353
SN - 1226-0533
AB - Operational efficiency through the exact evaluation of brand personality is becoming an important issue in the field of hospitality. More importantly, from the standpoint of research, it is necessary to review current research trends and contributions. Research should focus on how suitable analysis may be conducted and also on the logical development of studies within a framework of appropriate research methodology. This research examines the journals concerning Hospitality and Tourism registered with the National Research Foundation of Korea within the topic of the Brand Personality of Restaurants. It is worth noting that the majority of previous research has been applied in the domain of Aaker’s (1997) dimensions, thus these require to be classified appropriately and a study carried out on research trends and contributions.
KW - Restaurant;Brand personality;Research trends;Contributions
DO -
UR -
ER -

Han Sung-ho. (2011). A Review of Research on Restaurant Brand Personality: A Focus on the Hospitality and Tourism Journals Listed at Korea Research Foundation. Journal of Tourism Sciences, 35(2), 337-353.

Han Sung-ho. 2011, "A Review of Research on Restaurant Brand Personality: A Focus on the Hospitality and Tourism Journals Listed at Korea Research Foundation", Journal of Tourism Sciences, vol.35, no.2 pp.337-353.

Han Sung-ho "A Review of Research on Restaurant Brand Personality: A Focus on the Hospitality and Tourism Journals Listed at Korea Research Foundation" Journal of Tourism Sciences 35.2 pp.337-353 (2011) : 337.

Han Sung-ho. A Review of Research on Restaurant Brand Personality: A Focus on the Hospitality and Tourism Journals Listed at Korea Research Foundation. 2011; 35(2), 337-353.

Han Sung-ho. "A Review of Research on Restaurant Brand Personality: A Focus on the Hospitality and Tourism Journals Listed at Korea Research Foundation" Journal of Tourism Sciences 35, no.2 (2011) : 337-353.

Han Sung-ho. A Review of Research on Restaurant Brand Personality: A Focus on the Hospitality and Tourism Journals Listed at Korea Research Foundation. Journal of Tourism Sciences, 35(2), 337-353.

Han Sung-ho. A Review of Research on Restaurant Brand Personality: A Focus on the Hospitality and Tourism Journals Listed at Korea Research Foundation. Journal of Tourism Sciences. 2011; 35(2) 337-353.

Han Sung-ho. A Review of Research on Restaurant Brand Personality: A Focus on the Hospitality and Tourism Journals Listed at Korea Research Foundation. 2011; 35(2), 337-353.

Han Sung-ho. "A Review of Research on Restaurant Brand Personality: A Focus on the Hospitality and Tourism Journals Listed at Korea Research Foundation" Journal of Tourism Sciences 35, no.2 (2011) : 337-353.