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@article{ART001591369},
author={전정아 and Ahn Dae Hee and Chang Pyong Kwon},
title={The Structural Relationship between Hotel Brand Equity and Extended Brand Performance},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2011},
volume={35},
number={8},
pages={57-77}

TY - JOUR
AU - 전정아
AU - Ahn Dae Hee
AU - Chang Pyong Kwon
TI - The Structural Relationship between Hotel Brand Equity and Extended Brand Performance
JO - Journal of Tourism Sciences
PY - 2011
VL - 35
IS - 8
PB - The Tourism Sciences Society Of Korea
SP - 57
EP - 77
SN - 1226-0533
AB - Brand extension is being widely employed in the Korean hotel industry. This study was to empirically test the effect of a hotel's brand equity on its extended brand performance. In this study, brand equity was conceptualized in terms of four different dimensions: brand image, brand awareness, perceived quality, and brand royalty. Extended brand performance was also measured using four items. Data were collected from 275 customers who have used five tourist hotels and the hotel's extended brand from March to April 2011. Results of structural equation model analysis showed that respondents' evaluation on a hotel's brand image and its perceived value were positively associated with the respondents evaluation on the hotel's brand loyalty. Results also illustrated that the respondents' evaluation on a hotel's brand image and brand awareness made positive impacts on their evaluation of the extended brand performance. Findings from this study suggest the importance of brand equity of a hotel in the hotel's brand extension.
KW - Brand equity;Brand extension;Hotel marketing;Brand royalty
DO -
UR -
ER -

전정아, Ahn Dae Hee and Chang Pyong Kwon. (2011). The Structural Relationship between Hotel Brand Equity and Extended Brand Performance. Journal of Tourism Sciences, 35(8), 57-77.

전정아, Ahn Dae Hee and Chang Pyong Kwon. 2011, "The Structural Relationship between Hotel Brand Equity and Extended Brand Performance", Journal of Tourism Sciences, vol.35, no.8 pp.57-77.

전정아, Ahn Dae Hee, Chang Pyong Kwon "The Structural Relationship between Hotel Brand Equity and Extended Brand Performance" Journal of Tourism Sciences 35.8 pp.57-77 (2011) : 57.

전정아, Ahn Dae Hee, Chang Pyong Kwon. The Structural Relationship between Hotel Brand Equity and Extended Brand Performance. 2011; 35(8), 57-77.

전정아, Ahn Dae Hee and Chang Pyong Kwon. "The Structural Relationship between Hotel Brand Equity and Extended Brand Performance" Journal of Tourism Sciences 35, no.8 (2011) : 57-77.

전정아; Ahn Dae Hee; Chang Pyong Kwon. The Structural Relationship between Hotel Brand Equity and Extended Brand Performance. Journal of Tourism Sciences, 35(8), 57-77.

전정아; Ahn Dae Hee; Chang Pyong Kwon. The Structural Relationship between Hotel Brand Equity and Extended Brand Performance. Journal of Tourism Sciences. 2011; 35(8) 57-77.

전정아, Ahn Dae Hee, Chang Pyong Kwon. The Structural Relationship between Hotel Brand Equity and Extended Brand Performance. 2011; 35(8), 57-77.

전정아, Ahn Dae Hee and Chang Pyong Kwon. "The Structural Relationship between Hotel Brand Equity and Extended Brand Performance" Journal of Tourism Sciences 35, no.8 (2011) : 57-77.