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@article{ART001591383},
author={Kim,Young-Kyu and 추윤경},
title={Effect of Non Verbal Communication Exercised by Restaurants on Relationship Quality and Brand Loyalty},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2011},
volume={35},
number={8},
pages={229-242}

TY - JOUR
AU - Kim,Young-Kyu
AU - 추윤경
TI - Effect of Non Verbal Communication Exercised by Restaurants on Relationship Quality and Brand Loyalty
JO - Journal of Tourism Sciences
PY - 2011
VL - 35
IS - 8
PB - The Tourism Sciences Society Of Korea
SP - 229
EP - 242
SN - 1226-0533
AB - Based on the previous study on the impact of non verbal communication, this study examined the relative importance of three different aspects of non-verbal communication(i..e, non verbal language, physical appearance, place atmosphere) in determining the relationship quality. It also tested the impact of relationship quality on the brand royalty. Data for this study were collected from 1195 people who were older than 20years and had used restaurants before and during the April 2011 in Daegu City. This study found that out of the three factors of non verbal communication in a restaurant service, non-verbal language such smile on face was the most important factor that determined the quality of relationship between customer and service provider. And, it was followed by physical appearance and place atmosphere. Finally, results showed that the respondents evaluation on the relationship quality made significant positive impact on their brand royalty. Implications and limitation of this study were also discussed.
KW - Non verbal communication;Relationship quality;Brand loyalty;Brand image
DO -
UR -
ER -

Kim,Young-Kyu and 추윤경. (2011). Effect of Non Verbal Communication Exercised by Restaurants on Relationship Quality and Brand Loyalty. Journal of Tourism Sciences, 35(8), 229-242.

Kim,Young-Kyu and 추윤경. 2011, "Effect of Non Verbal Communication Exercised by Restaurants on Relationship Quality and Brand Loyalty", Journal of Tourism Sciences, vol.35, no.8 pp.229-242.

Kim,Young-Kyu, 추윤경 "Effect of Non Verbal Communication Exercised by Restaurants on Relationship Quality and Brand Loyalty" Journal of Tourism Sciences 35.8 pp.229-242 (2011) : 229.

Kim,Young-Kyu, 추윤경. Effect of Non Verbal Communication Exercised by Restaurants on Relationship Quality and Brand Loyalty. 2011; 35(8), 229-242.

Kim,Young-Kyu and 추윤경. "Effect of Non Verbal Communication Exercised by Restaurants on Relationship Quality and Brand Loyalty" Journal of Tourism Sciences 35, no.8 (2011) : 229-242.

Kim,Young-Kyu; 추윤경. Effect of Non Verbal Communication Exercised by Restaurants on Relationship Quality and Brand Loyalty. Journal of Tourism Sciences, 35(8), 229-242.

Kim,Young-Kyu; 추윤경. Effect of Non Verbal Communication Exercised by Restaurants on Relationship Quality and Brand Loyalty. Journal of Tourism Sciences. 2011; 35(8) 229-242.

Kim,Young-Kyu, 추윤경. Effect of Non Verbal Communication Exercised by Restaurants on Relationship Quality and Brand Loyalty. 2011; 35(8), 229-242.

Kim,Young-Kyu and 추윤경. "Effect of Non Verbal Communication Exercised by Restaurants on Relationship Quality and Brand Loyalty" Journal of Tourism Sciences 35, no.8 (2011) : 229-242.