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@article{ART001591387},
author={김병관 and 이민재},
title={A Study on the Perception Gap between Association Meeting Planners and Corporate Meeting Planners},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2011},
volume={35},
number={8},
pages={303-322}

TY - JOUR
AU - 김병관
AU - 이민재
TI - A Study on the Perception Gap between Association Meeting Planners and Corporate Meeting Planners
JO - Journal of Tourism Sciences
PY - 2011
VL - 35
IS - 8
PB - The Tourism Sciences Society Of Korea
SP - 303
EP - 322
SN - 1226-0533
AB - This study investigated the perception gap between association meeting planners and corporate meeting planners on the importance of planning factors. By doing this, this study attempted to find the way of intensifying the ability of planning meetings. Based on a review of related literature, eight different dimensions of planning a meeting(destination environment, venue environment, lodging and connivence facilities, food and beverage service, cost, delegates' management, meeting preparation, event and exhibition facilities) was conceptualized in this study. Data were collected from 236 association meeting planners or corporate meeting planners on May 2007. T-test were performed to compare the difference of two groups in their evaluation on the importance of eight factors of meeting planning. This study found that the respondents had significantly different evaluation on the importance of some aspects of meeting planning such as venue environment, lodging and conveniency facilities, delegates management, event and exhibition facilities. Implications and future research directions were also suggested.
KW - Planning factor;Association meeting;Corporate meeting;Perception gap
DO -
UR -
ER -

김병관 and 이민재. (2011). A Study on the Perception Gap between Association Meeting Planners and Corporate Meeting Planners. Journal of Tourism Sciences, 35(8), 303-322.

김병관 and 이민재. 2011, "A Study on the Perception Gap between Association Meeting Planners and Corporate Meeting Planners", Journal of Tourism Sciences, vol.35, no.8 pp.303-322.

김병관, 이민재 "A Study on the Perception Gap between Association Meeting Planners and Corporate Meeting Planners" Journal of Tourism Sciences 35.8 pp.303-322 (2011) : 303.

김병관, 이민재. A Study on the Perception Gap between Association Meeting Planners and Corporate Meeting Planners. 2011; 35(8), 303-322.

김병관 and 이민재. "A Study on the Perception Gap between Association Meeting Planners and Corporate Meeting Planners" Journal of Tourism Sciences 35, no.8 (2011) : 303-322.

김병관; 이민재. A Study on the Perception Gap between Association Meeting Planners and Corporate Meeting Planners. Journal of Tourism Sciences, 35(8), 303-322.

김병관; 이민재. A Study on the Perception Gap between Association Meeting Planners and Corporate Meeting Planners. Journal of Tourism Sciences. 2011; 35(8) 303-322.

김병관, 이민재. A Study on the Perception Gap between Association Meeting Planners and Corporate Meeting Planners. 2011; 35(8), 303-322.

김병관 and 이민재. "A Study on the Perception Gap between Association Meeting Planners and Corporate Meeting Planners" Journal of Tourism Sciences 35, no.8 (2011) : 303-322.