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@article{ART001591388},
author={Lee Choong-Ki and Seolmin Yoon and Park Chang Kyu},
title={Examining the Relationships between Motivation, Satisfaction and Attitude toward the Expo 2010 Shanghai China: Quantitative․Empirical Comparison of Two Conceptual Models},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2011},
volume={35},
number={8},
pages={323-343}

TY - JOUR
AU - Lee Choong-Ki
AU - Seolmin Yoon
AU - Park Chang Kyu
TI - Examining the Relationships between Motivation, Satisfaction and Attitude toward the Expo 2010 Shanghai China: Quantitative․Empirical Comparison of Two Conceptual Models
JO - Journal of Tourism Sciences
PY - 2011
VL - 35
IS - 8
PB - The Tourism Sciences Society Of Korea
SP - 323
EP - 343
SN - 1226-0533
AB - This study examined the relationships between visitor's motivation, satisfaction, and attitude at the EXPO 2010 Shanghai, China. Particularly, this study empirically tested the goodness of fit of two theoretical models of the relationship: Model 1- Motivation-Attitude-Satisfaction, Model 2- Motivation-Satisfaction-Attitude. To this end, an onsite survey was conducted to 336 Korean tourists who visited the Shanghai EXPO. The results of the empirical test on the Model 1 indicated that motivation had a positive effect on attitude, and which, in turn, influenced satisfaction. The results of Model 2 test also showed that motivation had a positive effect on satisfaction, and which, in turn, influenced attitude. The findings implied that both models performed well, but model 2 was better than Model 1 in terms of the statistical point of view. The findings suggest that attitude and satisfaction can reciprocally influence each other in the area of mega-event.
KW - Expo;Motivation;Satisfaction;Attitude
DO -
UR -
ER -

Lee Choong-Ki, Seolmin Yoon and Park Chang Kyu. (2011). Examining the Relationships between Motivation, Satisfaction and Attitude toward the Expo 2010 Shanghai China: Quantitative․Empirical Comparison of Two Conceptual Models. Journal of Tourism Sciences, 35(8), 323-343.

Lee Choong-Ki, Seolmin Yoon and Park Chang Kyu. 2011, "Examining the Relationships between Motivation, Satisfaction and Attitude toward the Expo 2010 Shanghai China: Quantitative․Empirical Comparison of Two Conceptual Models", Journal of Tourism Sciences, vol.35, no.8 pp.323-343.

Lee Choong-Ki, Seolmin Yoon, Park Chang Kyu "Examining the Relationships between Motivation, Satisfaction and Attitude toward the Expo 2010 Shanghai China: Quantitative․Empirical Comparison of Two Conceptual Models" Journal of Tourism Sciences 35.8 pp.323-343 (2011) : 323.

Lee Choong-Ki, Seolmin Yoon, Park Chang Kyu. Examining the Relationships between Motivation, Satisfaction and Attitude toward the Expo 2010 Shanghai China: Quantitative․Empirical Comparison of Two Conceptual Models. 2011; 35(8), 323-343.

Lee Choong-Ki, Seolmin Yoon and Park Chang Kyu. "Examining the Relationships between Motivation, Satisfaction and Attitude toward the Expo 2010 Shanghai China: Quantitative․Empirical Comparison of Two Conceptual Models" Journal of Tourism Sciences 35, no.8 (2011) : 323-343.

Lee Choong-Ki; Seolmin Yoon; Park Chang Kyu. Examining the Relationships between Motivation, Satisfaction and Attitude toward the Expo 2010 Shanghai China: Quantitative․Empirical Comparison of Two Conceptual Models. Journal of Tourism Sciences, 35(8), 323-343.

Lee Choong-Ki; Seolmin Yoon; Park Chang Kyu. Examining the Relationships between Motivation, Satisfaction and Attitude toward the Expo 2010 Shanghai China: Quantitative․Empirical Comparison of Two Conceptual Models. Journal of Tourism Sciences. 2011; 35(8) 323-343.

Lee Choong-Ki, Seolmin Yoon, Park Chang Kyu. Examining the Relationships between Motivation, Satisfaction and Attitude toward the Expo 2010 Shanghai China: Quantitative․Empirical Comparison of Two Conceptual Models. 2011; 35(8), 323-343.

Lee Choong-Ki, Seolmin Yoon and Park Chang Kyu. "Examining the Relationships between Motivation, Satisfaction and Attitude toward the Expo 2010 Shanghai China: Quantitative․Empirical Comparison of Two Conceptual Models" Journal of Tourism Sciences 35, no.8 (2011) : 323-343.