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A Study the Impacts of Gamblers' Risk Taking and Maladaptive Beliefs on the Gambling Behavior

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2011, 35(8), pp.367-388
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

HONG JIYOUN 1 Cho, Yong-hyun 2

1세종대학교 일반대학원
2세종대학교

Accredited

ABSTRACT

This study was designed to examine the impact of risk taking tendency of gamblers on their maladaptive game belief and gaming behavior. Based on previous study, a structural model between the three constructs was developed. The model proposed that the gamblers' risk taking tendency positively influence on their maladaptive game beliefs and, which in turn, impact on their gaming behavior. Data for this study were collected from 300 citizens of Seoul who had experience of gambling. Results of this study showed that the respondents' risk take tendency was positively associated with their level of unreasonable game belief and self-assurance. Results also indicated that the respondents security pursuit tendency was positively related to their tendency of rational game behavior, while their risk taking tendency was positively associated with their addicted game behavior. This study also found that the gamblers's unreasonable game belief made significant impact on their addictive game behavior. Implications and future research directions were discussed at the end of the study.

Citation status

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