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Differential Location Strategies of Resort Facilities by Consumptive Class

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2011, 35(10), pp.33-55
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

유광민 1 Kim, Nam Jo 2

1호원대학교
2한양대학교

Accredited

ABSTRACT

Tourist space has been regarded as a space of social class. This study was to investigate consumers' social class based space differentiation strategies of 15 Korean ski resorts. Data for this study were collected using three different methods in 2010: questionnaires survey on resort staffs, visiting homepages and on-site observations. Results of this study showed that the Korean ski resort tended to differentiate their resort space and facilities for different types of consumers. Particularly, the Korean ski resorts had a separate entrance for a facility or space of high social class. In addition, in many cases, the Korean resorts located more expensive and luxurious lodging facilities on a separate place of higher altitude area. Facilities and spaces for high class were also likely to have a better landscape and window view. Results of this study suggested that the location and placement of the ski resort facilities might be the result of consumers' social class based differentiation strategies of Korean ski resorts. The strategies might reinforce the class identity of resort consumers and stimulate their consume desire.

Citation status

* References for papers published after 2022 are currently being built.

This paper was written with support from the National Research Foundation of Korea.