Asymmetric Effect of Attribute Level Service Performance on Overall Satisfaction (서비스경험 평가에 있어 비대칭성에 관한 연구 - 속성수준의 평가가 전반적 만족에 미치는 영향을 중심으로 - )

Lee， injae (이인재)

Asymmetric Effect of Attribute Level Service Performance on Overall Satisfaction

Journal of Tourism Sciences
Abbr : JTS
2011, 35(10), pp.311-327
Publisher : The Tourism Sciences Society Of Korea
Research Area : Social Science > Tourism

Lee， injae ¹

¹경원대학교

Accredited

ABSTRACT

The purpose of the study was to provide additional thoughts to the traditional satisfaction study conceptualizing the asymmetry relationship between perceived performance and overall satisfaction. The total 423 valid samples were collected during 2008 High Seoul Festival Period. One of the major findings was the non-linear nature of relationship between perceived performance and satisfaction. Further, this study also found the differences in the magnitude of effects on satisfaction among individual attributes. Finally, study implications were summarized in theoretical, methodological, and practical perspectives.

KEYWORDS

Asymmetrical effects, Prospect theory, Attribute level performance, Satisfaction

Citation status

* References for papers published after 2023 are currently being built.

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This paper was written with support from the National Research Foundation of Korea.

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Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7