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@article{ART001638261},
author={Kim Ga Yoon and Kim Hyun Jung and Jang, Joon Soo},
title={Differences of Positive WOM and Negative WOM Effects in On-line Tourism Information},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2012},
volume={36},
number={2},
pages={261-279}

TY - JOUR
AU - Kim Ga Yoon
AU - Kim Hyun Jung
AU - Jang, Joon Soo
TI - Differences of Positive WOM and Negative WOM Effects in On-line Tourism Information
JO - Journal of Tourism Sciences
PY - 2012
VL - 36
IS - 2
PB - The Tourism Sciences Society Of Korea
SP - 261
EP - 279
SN - 1226-0533
AB - The purpose of this study was to compare differences of tourism destination's images and attitudes according to the balance of online Word of Mouth (WOM) tourism informations. Data were collected from 167 tourism majors throughout the month of May, 2011. using a static-group collection method and comparison design including two experimental groups and one control group. A preliminary analysis to identify appropriate measurement dimensions including exploratory factor analysis, reliability and validity analysis was conducted, followed by t-test to examine analysis propositions. Through the analysis, five factors of tourism destination's image were identified as follows: cognitive image: tourism infrastructure, tourism activity, tourism environment/ emotional image: active, comfort. The results show that there are significant differences among three groups. Most discernable, the group which had negative information was responded to almost factors strongly rather than the other groups. This result supports a prospect theory. Theoretical and practical implications were discussed based on the results for marketers of the online tourism companies and organizations. Also limitations of the study were discussed.
KW - Online WOM tourism information;Balnce of online WOM;Prospect theory;Destination image;Behavior intention
DO -
UR -
ER -

Kim Ga Yoon, Kim Hyun Jung and Jang, Joon Soo. (2012). Differences of Positive WOM and Negative WOM Effects in On-line Tourism Information. Journal of Tourism Sciences, 36(2), 261-279.

Kim Ga Yoon, Kim Hyun Jung and Jang, Joon Soo. 2012, "Differences of Positive WOM and Negative WOM Effects in On-line Tourism Information", Journal of Tourism Sciences, vol.36, no.2 pp.261-279.

Kim Ga Yoon, Kim Hyun Jung, Jang, Joon Soo "Differences of Positive WOM and Negative WOM Effects in On-line Tourism Information" Journal of Tourism Sciences 36.2 pp.261-279 (2012) : 261.

Kim Ga Yoon, Kim Hyun Jung, Jang, Joon Soo. Differences of Positive WOM and Negative WOM Effects in On-line Tourism Information. 2012; 36(2), 261-279.

Kim Ga Yoon, Kim Hyun Jung and Jang, Joon Soo. "Differences of Positive WOM and Negative WOM Effects in On-line Tourism Information" Journal of Tourism Sciences 36, no.2 (2012) : 261-279.

Kim Ga Yoon; Kim Hyun Jung; Jang, Joon Soo. Differences of Positive WOM and Negative WOM Effects in On-line Tourism Information. Journal of Tourism Sciences, 36(2), 261-279.

Kim Ga Yoon; Kim Hyun Jung; Jang, Joon Soo. Differences of Positive WOM and Negative WOM Effects in On-line Tourism Information. Journal of Tourism Sciences. 2012; 36(2) 261-279.

Kim Ga Yoon, Kim Hyun Jung, Jang, Joon Soo. Differences of Positive WOM and Negative WOM Effects in On-line Tourism Information. 2012; 36(2), 261-279.

Kim Ga Yoon, Kim Hyun Jung and Jang, Joon Soo. "Differences of Positive WOM and Negative WOM Effects in On-line Tourism Information" Journal of Tourism Sciences 36, no.2 (2012) : 261-279.