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A Empirical Study on Development of Service Quality Measurement Scales by Using Smart Phone Tourism Information

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2012, 36(2), pp.281-300
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

김용일 1

1세종대학교

Accredited

ABSTRACT

The purpose of this study is to identify the dimensions of mobile tourism service quality, and to develop a reliable and valid measurement instrument. Surveys were conducted with users of mobile tourism information service via smart phone as subjects from 15 September to 30 October, 2010 for verification regarding empirical application possibility of measurement categories deduced through study of preexisting research, expert interviews, a survey of expert opinion. Dimensionality verification and reliability verification were obtained during the index development phase, and in the subsequent index assessment phase, confirmatory factor analysis and path analysis was conducted out for re-verification of dimensionality, and construct validity and predictive validity. As a result, composition of mobile tourism information service quality utilizing smart phone was classified into a total of six dimensions comprising 28 categories including functionality, information quality, ease of use and usefulness, responsiveness and empathy, ubiquitous accessibility and reliability; consequentially; supporting more accurate design, management and measurement of mobile tourism services.

Citation status

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