Level of Specialization and Participant Motivations among Korean Birdwatchers (전문화 수준에 따른 탐조객의 참여 동기 차이)

Lee, Jin-Hyung (이진형)

Level of Specialization and Participant Motivations among Korean Birdwatchers

Journal of Tourism Sciences
Abbr : JTS
2013, 37(9), pp.167-184
Publisher : The Tourism Sciences Society Of Korea
Research Area : Social Science > Tourism

Lee, Jin-Hyung ¹

¹목포대학교

Accredited

ABSTRACT

From the perspective of expectancy-value theory, this study examined the relationship between level of specialization and participant motivations among Korean birdwatchers. In order to test the relationship, data were collected from three different segments of Korean birdwatching population: Chonsoonman Birdwatching Tour participants, members of the Korean Wildbird Society, and members of the Amateur Birdwatching Group. Results from this study indicated that the members of Korean Wildbird Society were the most highly specialized birders, while Chonsoonman Birdwatching Tour participants were the least skilled birdwatchers. Further analysis revealed significant differences in birdwatching motivations among the three different segments of birdwatching population. Based on the results from this study, several points were made from the perspectives of birdwatching festival planning. Future research directions were discussed at the end of the study.

KEYWORDS

Recreational specialization, Participant motivation, Birdwatching, Expectancy-value theory

Citation status

* References for papers published after 2023 are currently being built.

[journal] 김현정 / 2012 / Analyses on Cyclists’ Segmentation and Cycling Environment Preferences According to Recreation Specialization / 관광학연구 / 한국관광학회 36(6) : 253~274

[journal] 송영민 / 2010 / The Meanings of Leisure Constraints and Facilitators in Recreational Specialization :A Content Analysis of Specialized Anglers' Interviews on F-TV / 관광학연구 / 한국관광학회 34(3) : 237~260

[journal] 안범용 / 2012 / Difference in Motivations of Play Audiences Segmented by the Level of Specialization on Play / 관광연구논총 / 관광연구소 24(4) : 137~157

[journal] 이문진 / 2010 / Tendency and Future Study of Recreation Specialization Research / 한국콘텐츠학회 논문지 / 한국콘텐츠학회 10(11) : 403~413

[journal] 이영란 / 2013 / Differences of Perceived Constraints and Negotiation Strategiesby the Level of Camping Specialization / 관광학연구 / 한국관광학회 37(2) : 213~232

[journal] 이진형 / 2005 / The Dynamic Nature of Recreational Specialization: A Panel Study of Serious Birdwatchers / 관광학연구 / 한국관광학회 29(2) : 235~254

[journal] 정명희 / 2006 / The Relationships between Adventure Recreationists’ Locus of Control, Perceived Risk and Specialization: The Case of Scuba Divers / 관광학연구 / 한국관광학회 30(4) : 27~46

[journal] Burr, S. W. / 2004 / Application of the recreational specializationframework to understanding visitors to the Great Salt Lake BirdFestival / Event Management 9 : 27~37

[journal] Chipman, B. / 1988 / Recreational specialization andmotivations of Virginia river anglers / North American Journal of Fisheries Management 8 : 390~398

[book] Fishbein, M. / 1975 / Belief, Attitude, Intention, and Behavior : An Introduction to Theory and Research. Reading / Addision-Wesley

[thesis] McFarlane, B. / 1994 / Recreational specialization among birdwatchers of Alberta / 박사 / University of Alberta

[journal] Hvenegaard, G. T. / 2002 / Birder specialization differences in conservationinvolvement, demographics, and motivations / Human Dimension ofWildlife 7 : 21~36

[journal] Kim, C. / 1998 / Economic impact of abirding festival / Festival Management & Event Tourism 5 : 51~58

[journal] Lee, S-H. / 2007 / The effects of specialization and gender onmotivations and preferences for site attributes in paddling / LeisureSciences 29 : 355~373

[journal] Lee, T-H. / 1992 / Measuring novelty seeking in tourism / Annals of Tourism Research 19(4) : 732~751

[journal] Scott, D. / 2001 / Recreational specialization : A critical look atthe construct / Journal of Leisure Research 33(3) : 319~343

[journal] Scott, D. / 1999 / Motivations and commitments amongparticipants in the Great Texas Birding Classic / Human Dimension ofWildlife 4(1) : 50~67

[journal] Smith, J. W. / 2010 / Speicalization amongoff-highway vehicle owners and its relationship to environmentalwordviews and motivations / Journal of Park and RecreationAdministration 28(2) : 57~73

[confproc] Todd, S. L. / 2002 / Differences inmotvatioins over time by level of development: An examination ofpre/post adventure recreation experiences / Proceedings of the 2002Northeastern Recreation Research Symposium : 125~131

[confproc] Todd, S. L. / 2001 / Differences in SCUBA drivermotivation based on level of development / Proceedings of the 2001Northeastern Recreation Research Symposium : 107~114

KJCKorea
Journal Central

Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7