2013, Vol.37, No.9

Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7

pISSN : 1226-0533 / eISSN : 2713-6388
https://journal.kci.go.kr/JTS

Recently, the concept of publicness has attracted major attention from various social science disciplines because it has provided theoretical justification for government intervention. However, even a single study has not been conducted in tourism area. This study examined the concept of publicness in the context of tourism development. Based on a literature review, this study identified three dimensions of publicness: agent, process, and goal. The publicness of tourist site and tourist complex development was then analyzed in terms of these three dimensions. Results show that the level of procedural publicness was relatively low compared to the other dimensions, mainly due to the lack of resident participation in tourist site/tourist complex development process under the existing system. To secure the procedural publicness of tourism development, resident participation should be guaranteed in all stages of tourist site and/or tourist complex development process. Further discussion was made to increase the level of publicness in tourism development.

The inequality and polarization phenomenon have emerged as a social issue to be solved. Recently some studies have analyzed the inequality and polarization phenomenon about leisure time and activities, but few have hitherto been introduced and applied to the tourism research. This study aims at examining the inequality and polarization phenomenon in domestic travel activities - the number of travels, total number of travel days, travel expenditures - using 2010 & 2011 Korea National Tourism Survey data(Ministry of Culture, Sports and Tourism). The inequality of domestic travel activities was analyzed by calculating the Gini coefficient and the polarization of domestic travel activities was analyzed by calculating the Wolfson index. The result of this study showed that there are significant inequality and polarization phenomenon in domestic travel activities. In addition to, domestic travel activities inequality and polarization phenomenon has been intensified and the polarization of income inequality has been getting more serious. Policy implications and limitations of the study were discussed at the end of study.

This research is focused to develop configurations of brand equity for a tourism destination that can be found in symbolic interaction between tourism destination and personal experience and to theorize brand equity formation process for a tourism destination on the basis of their relations. To achieve the purposes, this study adopted a grounded theory which is useful to find out fundamental phenomenon, using deductive and inductive inquiry. Analysing the in-depth interview of 16 samples and the coding procedure configurations of brand equity for a tourism destination, important dimensions of brand equity were classified. These are ‘brand recognition’, 'brand experience', involvement’, ‘embodied experience’, ‘experience value’. Also a brand equity formation process was formulated in tourism destination context that can be structured in the form of cognition phase, experience phase, embodiment phase and value recognition phase in accordance with the passage of time. Based on the results theoretical implications were discussed. The study has several limitations in terms of credibility caused by qualitative research.