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The Role and Sharing of Information Search with Social Media in the Process of Choice and Using of Resort

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2013, 37(9), pp.255-274
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

Ko, Dong Wan 1 Hwang, Hyun Sung 2

1경기대학교
2PHR KOREA

Accredited

ABSTRACT

This study explores the consideration level of tourism information of suppliers and social media in the information search process, and discusses the role and sharing of information search with social media in the recommendation process. The measurement contents were reconstructed by existing research results with 5-point Likert scales. Data were collected from 210 users who have been to resorts in the last two years by online survey during Oct. 19th to Nov. 18th, 2011. As a result of analysis, the resort users considered the social media information (mean 3.15 to 3.54) more than suppliers’ information(mean 2.60 to 3.29). In particular, the BLOG information was revealed the most important source(mean 3.54). Also, the users intend to share their post-occupancy experience and evaluation for the resort with social media networks. It means that the information search in the process of a resort choice and the share of their experience after using the resort are circulated in the social media domain. The findings have significant implications for the establishment of online marketing strategies of resorts.

Citation status

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