Market Segmentation by Choice Attributes of the Users to the Cross-Country Cycling Road (국토종주 자전거길 이용객의 선택속성에 따른 시장세분화)

JEONG DAE YOUNG (정대영); Han, Jin-Seong (한진성); Jeong, Hyun-Woo (정현우); Yoon Ji-Hwan (윤지환)

Market Segmentation by Choice Attributes of the Users to the Cross-Country Cycling Road

Journal of Tourism Sciences
Abbr : JTS
2013, 37(9), pp.231-253
Publisher : The Tourism Sciences Society Of Korea
Research Area : Social Science > Tourism

JEONG DAE YOUNG ¹, Han, Jin-Seong ¹, Jeong, Hyun-Woo ¹, Yoon Ji-Hwan ¹

¹경희대학교

Accredited

ABSTRACT

This study was to examine the differences of cycle trail choice attributes for cyclists who have visited Cross-Country Cycling Road. For empirical study, the survey was performed on cyclists who visited one of Cross-Country Cycling Road. Valid data were collected from 248 respondents from May 10 to 12, 2013. As a result, six choice attribute factors were derived by means of factor analysis. Also, by conducting cluster analysis, which was based on six choice attribute factors, yielded three different clusters. The result indicates that choice attributes have significant differences according to demographic and visiting characteristics. Specifically, there were differences according to age, educating level, income level, visiting frequency and visiting companion. In addition, findings showed that there were significant difference among the clusters in terms of their revisit intention. Based on the aforementioned results, practical implications were suggested that how to improve Country Cycle Trail by analysing the people who visit cycle trails in a various way.

KEYWORDS

Cross-country cycling road, Cycle trail choice attribute, Market segmentation

Citation status

* References for papers published after 2023 are currently being built.

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