Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7
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pISSN : 1226-0533 / eISSN : 2713-6388
- https://journal.kci.go.kr/JTS
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Journal Central
Effects of Cruisers' Experiences on Affective and Cognitive Responses: Based on Experience Economy Theory and PA Model
- Journal of Tourism Sciences
- Abbr : JTS
- 2013, 37(9), pp.185-206
- Publisher : The Tourism Sciences Society Of Korea
- Research Area : Social Science > Tourism
1순천향대학교
Accredited
ABSTRACT
Although most of cruise lines fully understand the significance of an experience as one crucial factor affecting customers' satisfaction and purchase decisions, and in reality, the concept of experience economy by Pine & Gilmore(1998) has been widely practiced in cruise industry, but just little effort has been invested in academic. Therefore the purposes of this article are firstly to identify the underlying dimensions of cruisers' experiences, and secondly to investigate the effects of cruisers' experiences on both affective responses and cognitive response, adopting the theory of Experience Economy and PA model. And the relationship between pleasure and arousal as affective responses and satisfaction as a cognitive response was examined accordingly. The hypothesis inspection says that esthetics, entertainment have positive influence on arousal. Escapism, entertainment have positive influence on pleasure and arousal, pleasure have positive influence on satisfaction. In conclusion, findings of this study enhance the theoretical progress on the Experience Economy concept in cruise tourism context and offer important implications for cruise lines and marketers.
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