Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7
-
pISSN : 1226-0533 / eISSN : 2713-6388
- https://journal.kci.go.kr/JTS
KJCKorea
Journal Central
The Effect of Restaurant Products Purchaser's Emotionfor Impulse Buying in Social Commerce
- Journal of Tourism Sciences
- Abbr : JTS
- 2014, 38(8), pp.101-127
- Publisher : The Tourism Sciences Society Of Korea
- Research Area : Social Science > Tourism
CHUNG NAMHO 1, 송효근 1
1경희대학교
Accredited
ABSTRACT
The development of mobile technology and simplified payment, however, make people do impulse buying, and it helps the social commerce web site to generate sales sharply. Meanwhile, the previous researches on the social commerce only is concerned about consumer behavior on rational thinking so that there is not enough research on impulse buying. Impulse buying put a different complexion on consumer behavior when it compares to planned shopping behavior, and it is based on the emotion. Hence, a study of impulse buying that is accompanied by psychological, emotional change is needed, not the research on decision making process in purchasing based on consumer’s rational thinking. In this research, we surveyed about restaurant product which is frequently purchased on the social commerce. The authors propose perceived ease of use, perceived enjoyment, discounted price, and merchandise attractiveness as requisite of cognition. Then, this study investigates the effect of restaurants product purchaser's emotion for impulse buying in social commerce.
Statistics
-
406 Viewed
-
151 Downloaded
Tools
Issue List
Citation status
* References for papers published after 2023 are currently being built.
[journal]
김영국
/ 2013
/
Effects of Service Convenience and Perceived Value on Satisfaction with Eating out in Social Commerce Service
/ 관광학연구
/ 한국관광학회
37(3)
: 83~102
[web]
마이크로밀엠브레인
/ 2013
/ 소셜커머스 이용 관련 조사
/ http://www.embrain.com
[journal]
박영아
/ 2011
/
A Study on the structural relationships between perceived ease of use of Information Technology, Interactivity, enjoyment, Satisfaction and Revisit of Museum Visitors: A focus on National Museum of Korea
/ 관광학연구
/ 한국관광학회
35(9)
: 183~202
[web]
시사저널
/ 2014
/ 소셜 커머스, ‘춘추전국시대’ 왔다. 카카오 커머스 급성장...티몬·쿠팡·위메프 등 3강 구도 무너져
/ http://www.sisapress.com/news/articleView.html?idxno=62393
[web]
앱스토리
/ 2013
/ 국내 모바일 소셜커머스
/ http://navercast.naver.com/magazine_contents.nhn?rid=1103&contents_id=31545
[journal]
이보경
/ 2012
/
A Study on Customers' Impulsive Buying in Social Commerce Environment: The Role of Flow and Emotion
/ 정보시스템연구
/ 한국정보시스템학회
21(3)
: 117~136
[journal]
이채은
/ 2013
/
An Analysis on the Difference between Brand Image and Customer Loyalty depending on the Recognition of Characteristics for Hotel Customer's Social Commerce
/ 호텔경영학연구
/ 한국호텔외식관광경영학회
22(3)
: 35~53
[journal]
이채은
/ 2014
/
Analysis of Structural Relationships among Customer's Consumption Emotion, Consumption Value, Brand Image and Customer Behavioral Intention in Hotel Restaurant: focused on Comparison between with and without the Social Commerce
/ 호텔경영학연구
/ 한국호텔외식관광경영학회
23(1)
: 125~144
[journal]
전현모
/ 2013
/
The Effect of Foodservice Consumer’s Perceived Risk and Value on Social Commerce Usage Intention : Focused on the Technology Acceptance Model
/ 외식경영연구
/ 한국외식경영학회
16(6)
: 199~222
[journal]
정남호
/ 2014
/
Investigating the Resistance of Booth Recommendation Systems on Exhibition Attendee's Unplanned Spatial Behavior
/ e-비즈니스연구
/ 국제e-비즈니스학회
15(1)
: 101~119
[journal]
조미나
/ 2014
/
The Effects of the Social Commerce Characteristics on Shopping Value and Satisfaction: Focused on Foodservice Products
/ 관광학연구
/ 한국관광학회
38(3)
: 33~56
[web]
조선일보
/ 2014
/ 티몬, 모바일 3.0으로 모바일 쇼핑 대폭 업그레이드
/ http://app.chosun.com/site/data/html_dir/2014/04/17/2014041700989.html
[journal]
조성호
/ 2012
/
The Effects of Consumer Trust and Consuming Behaviors on the Social Commerce and Daily Deal Service in the Foodservice Industry
/ 외식경영연구
/ 한국외식경영학회
15(1)
: 155~176
[other]
통계청
/ 2014
/ 2013년 연간 및 4분기 전자상거래 및 사이버쇼핑동향 보도자료
[other]
통계청
/ 2014
/ 2014년 1분기 온라인쇼핑동향 보도자료
[web]
DMC리포트
/ 2013
/ 모바일 쇼핑 이용실태 조사
/ http://www.dmcreport.co.kr
[journal]
Adelaar, T.
/ 2003
/ Effects of media formats in emotions & impulse buying intent
/ Journal of Information Technology
18(4)
: 247~266
[journal]
Baron, R. M.
/ 1986
/ The moderator-mediator variable distinction in social psychological research : Conceptual, strategic, and statistical considerations
/ Journal of Personality and Social Psychology
51(6)
: 1173~1182
[journal]
Beatty, S. E.
/ 1998
/ Impulse buying : Modeling its precursors
/ Journal of Retailing
74(2)
: 169~191
[journal]
Billieux, J.
/ 2008
/ Are all facets of impulsivity related to self-reported compulsive buying behavior?
/ Personality and Individual Differences
44(6)
: 1432~1442
[journal]
Chin, W. W.
/ 1995
/ On the use, usefulness, and ease of use of structural equation modeling in mis research : A note of caution
/ MIS Quarterly
19(2)
: 237~246
[journal]
Chin, W. W.
/ 1998
/ The partial least squares approach to structural equation modeling
/ Modern Methods for Business Research
295(2)
: 295~336
[journal]
Chung, N.
/ 2014
/ Extrinsic and intrinsic motivation for using a booth recommender system service on exhibition attendees’ unplanned visit behavior
/ Computer in Human Behavior
30
: 59~68
[journal]
Ethier, J.
/ 2008
/ Interface design and emotions experienced on B2C web sites : Emperical testing of a research model
/ Computer in Human Behavior
24(6)
: 2771~2791
[journal]
Fornell, C.
/ 1981
/ Evaluating structural equation models with unobservable variables and measurement error
/ Journal of Marketing Research
18(1)
: 39~50
[journal]
Gardner, M. P.
/ 1988
/ Effects of impulse purchases on consumers’ affective states
/ Consumer Research
15
: 127~130
[journal]
Gefen, D.
/ 2000
/ Structural equation modeling and regression : Guidelines for research practice
/ Communications of the AIS
4(7)
: 2~76
[journal]
Gupta, S.
/ 2009
/ Value-driven internet shopping : The mental accounting theory perspective
/ Psychology & Marketing
27(1)
: 13~35
[book]
Hair, J. F.
/ 2006
/ Multivariate Data Analysis
/ Pearson Prentice Hall
[journal]
Hajli, M.
/ 2013
/ A research framework for social commerce adoption
/ Information and Knowledge Management
21(3)
: 144~154
[journal]
Hong, S. J.
/ 2006
/ Understanding the adoption of multipurpose information appliances : The case of mobile data services
/ Information System Research
17(2)
: 162~179
[book]
Kline, R. B.
/ 2011
/ Principles and Practice of Structural Equation Modeling
/ Guilford
[journal]
Koski, N.
/ 2004
/ Impulse buying on the internet : Encouraging and discouraging factors
/ Frontiers of E-Business Research
4
: 23~35
[journal]
LaRose, R.
/ 2001
/ On the negative effects of e-commerce: A sociocognitive exploration of unregulated on-line buying
/ Journal of Computer Mediated Communication
6(3)
[journal]
Lee, M.
/ 2009
/ Shopping value in online auctions:Their antecedents and outcomes
/ Journal of Retail Consumer Services
16(1)
: 75~82
[journal]
Lepkowska, W. E
/ 2004
/ Online store perceptions : How to turn browsers into buyers
/ Journal of Marketing Theory and Practice
12(3)
: 36~47
[journal]
Liang, T.
/ 2011
/ What drives social commerce : The role of social support and relationship quality
/ International Journal of Electronic Commerce
16(2)
: 69~90
[journal]
Madhavaram, S. R.
/ 2004
/ Exploring impulse purchasing on the internet
/ Exploring Impulse Purchasing on the Internet
31(1)
: 59~66
[journal]
Miao, L.
/ 2013
/ Impulse buying in restaurant food consumption
/ Journal of Foodservice Business Research
16(5)
: 448~467
[journal]
Novak, T. P.
/ 2003
/ The influence of goal-directed and experiential activities on on-line flow experiences
/ Journal of Consumer Psychology
13(1,2)
: 3~16
[journal]
Parboteeah, D. V.
/ 2009
/ The influence of website characteristics on a consumer’s urge to buy impulsively
/ Information Systems Research
20(1)
: 60~78
[journal]
Park, E. J.
/ 2012
/ Apparel product attributes, web browsing, and e-impulse buying on shopping websites
/ Journal of Business Research
65(11)
: 1583~1589
[journal]
Park, E.
/ 2006
/ A structural model of fashion oriented impulse buying behavior
/ Journal of Fashion Marketing and Management
10(4)
: 433~446
[journal]
Rook, D. W.
/ 1985
/ Consumer impulses
/ Advance in Consumer Research
12(1)
: 23~27
[journal]
Shin, D. H.
/ 2013
/ User experience in social commerce : In friends we trust
/ Behavior Information Technology
32
: 52~67
[journal]
Smith, R. E.
/ 1982
/ Information response models : An integrated approach
/ Journal of Marketing
45
: 81~93
[journal]
Stern, H.
/ 1962
/ The Significance of Impulse Buying Today
/ The Journal of Marketing
26(2)
: 59~62
[journal]
Van der Heijden, H.
/ 2004
/ User acceptance : The significance of impulse buying today of hedonic information systems
/ MIS Quarterly
28(4)
: 695~704
[journal]
Van Dolen, W. M.
/ 2008
/ The effect of humor in electronic service encounters
/ Journal of Economic Psychology
29(2)
: 160~179
[journal]
Verhagen, T.
/ 2011
/ The influence of online store beliefs on consumer online impulse buying : A model and empirical application
/ Information and Management
48(8)
: 320~327
[journal]
Verplanken, B.
/ 2001
/ Individual differences in impulse buying tendency : Feeling and no thinking
/ European Journal of Personality
15(1)
: 71~83
[journal]
Watson, D.
/ 1985
/ Toward a consensus structure of mood
/ Psychological Bulletin
98(2)
: 219~235
[journal]
Watson, D.
/ 1988
/ Development and validation of brief measures of positive and negative affect : The panas scales
/ Journal of personality and social psychology
54(6)
: 1063~1070
[journal]
Weinberg, P.
/ 1982
/ Impulsive consumer buying as result of emotions
/ Journal of Business Research
10(2)
: 43~57
[book]
West, S. G.
/ 1995
/ Structural Equation Modeling: Concepts, Issues, and Applications
/ Sage
[journal]
Wolfinbarger, M. F.
/ 2001
/ Shopping online for freedom, control and fun
/ California Management Review
43(2)
: 34~55
[confproc]
Wu, Y. L.
/ 2003
/ Understanding impulsive buying behavior in mobile commerce
/ Pacific Asia Conference on Information System. Proceeding
: 142~
[journal]
Zhang, X.
/ 2006
/ The role of impulsiveness in a TAM-based online purchasing behavior model
/ Information Resources Management Journal
19(2)
: 54~68
This paper was written with support from the National Research Foundation of Korea.