@article{ART001920901},
author={CHUNG, NAMHO and 송효근},
title={The Effect of Restaurant Products Purchaser's Emotionfor Impulse Buying in Social Commerce},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2014},
volume={38},
number={8},
pages={101-127}
TY - JOUR
AU - CHUNG, NAMHO
AU - 송효근
TI - The Effect of Restaurant Products Purchaser's Emotionfor Impulse Buying in Social Commerce
JO - Journal of Tourism Sciences
PY - 2014
VL - 38
IS - 8
PB - The Tourism Sciences Society Of Korea
SP - 101
EP - 127
SN - 1226-0533
AB - The development of mobile technology and simplified payment, however, make people do impulse buying, and it helps the social commerce web site to generate sales sharply. Meanwhile, the previous researches on the social commerce only is concerned about consumer behavior on rational thinking so that there is not enough research on impulse buying. Impulse buying put a different complexion on consumer behavior when it compares to planned shopping behavior, and it is based on the emotion. Hence, a study of impulse buying that is accompanied by psychological, emotional change is needed, not the research on decision making process in purchasing based on consumer’s rational thinking. In this research, we surveyed about restaurant product which is frequently purchased on the social commerce. The authors propose perceived ease of use, perceived enjoyment, discounted price, and merchandise attractiveness as requisite of cognition. Then, this study investigates the effect of restaurants product purchaser's emotion for impulse buying in social commerce.
KW - Social commerce;Restaurant product;Emotion;Impulse buying;Smart tourism
DO -
UR -
ER -
CHUNG, NAMHO and 송효근. (2014). The Effect of Restaurant Products Purchaser's Emotionfor Impulse Buying in Social Commerce. Journal of Tourism Sciences, 38(8), 101-127.
CHUNG, NAMHO and 송효근. 2014, "The Effect of Restaurant Products Purchaser's Emotionfor Impulse Buying in Social Commerce", Journal of Tourism Sciences, vol.38, no.8 pp.101-127.
CHUNG, NAMHO, 송효근 "The Effect of Restaurant Products Purchaser's Emotionfor Impulse Buying in Social Commerce" Journal of Tourism Sciences 38.8 pp.101-127 (2014) : 101.
CHUNG, NAMHO, 송효근. The Effect of Restaurant Products Purchaser's Emotionfor Impulse Buying in Social Commerce. 2014; 38(8), 101-127.
CHUNG, NAMHO and 송효근. "The Effect of Restaurant Products Purchaser's Emotionfor Impulse Buying in Social Commerce" Journal of Tourism Sciences 38, no.8 (2014) : 101-127.
CHUNG, NAMHO; 송효근. The Effect of Restaurant Products Purchaser's Emotionfor Impulse Buying in Social Commerce. Journal of Tourism Sciences, 38(8), 101-127.
CHUNG, NAMHO; 송효근. The Effect of Restaurant Products Purchaser's Emotionfor Impulse Buying in Social Commerce. Journal of Tourism Sciences. 2014; 38(8) 101-127.
CHUNG, NAMHO, 송효근. The Effect of Restaurant Products Purchaser's Emotionfor Impulse Buying in Social Commerce. 2014; 38(8), 101-127.
CHUNG, NAMHO and 송효근. "The Effect of Restaurant Products Purchaser's Emotionfor Impulse Buying in Social Commerce" Journal of Tourism Sciences 38, no.8 (2014) : 101-127.