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The Effects of Individual Motivation Factors and Network Externalities on Satisfaction in Restaurant Information Sharing on SNS

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2014, 38(8), pp.227-247
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

Chong,Yu-kyeong 1 김민정 1 심희진 1

1세종대학교

Accredited

ABSTRACT

This study is intended to suggest an ideal direction on stimulating the restaurant industry of Korea amid its 2018 Winter Olympics in Pyeongchang. To accomplish the objective, a survey investigated their perception of how mega-events would influence their restaurants and local communities and examined what support measures are needed from local governments. The findings are as follows. As a region had more tourist spots and a restaurant owner was more experienced in running their business, there was more positive perception as to the following: improving amenities; attracting more customers; enhancing internal quality; developing local food production and the restaurant industry; improving local tourism environment. In terms of support measures from local governments, PR such as marketing for outsiders was perceived to be the most essential than supporting restaurant operation and improving the environment.

Citation status

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