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Servicescape and Its Impact on Perceived Value and Satisfaction in a Camping Site

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2014, 38(10), pp.33-56
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

Yoo, Kwang-Min 1

1한양대학교

Accredited

ABSTRACT

This study explores the implication of campsite environmental development and management plan by analyzing the relation between physical, social, natural 'servicescape' and customer's perceived value, satisfaction, behaviour intention and the validity of the model that treat the physical, social, natural 'servicescape' as the individual constructs. Analysis confirms the current model has both convergent and discriminant validity. And convenience in the physical servicescape, staff in the social servicescape, fascination and compatibility in natural servicescape influence on customers' satisfaction and perceived values, strongly rather than other factors. Perceived values all have an effect on customers' satisfaction and behavioural intention. This study suggests that strategies to increase the attractiveness and the convenience of the physical environment, the staffing of social servicescape, increase the element of fascination and compatibility of the natural servicescape, are the main priority in developing and managing camping sites with competitiveness.

Citation status

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