@article{ART001933058},
author={현용호 and Kim, Yong-Il and Nam, Jang-Hyoen and kim-yoonsook},
title={A Study on the Acceptance Attitude of Social Commerce by Food Product Consumers: Applying Extended TAM},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2014},
volume={38},
number={10},
pages={57-79}
TY - JOUR
AU - 현용호
AU - Kim, Yong-Il
AU - Nam, Jang-Hyoen
AU - kim-yoonsook
TI - A Study on the Acceptance Attitude of Social Commerce by Food Product Consumers: Applying Extended TAM
JO - Journal of Tourism Sciences
PY - 2014
VL - 38
IS - 10
PB - The Tourism Sciences Society Of Korea
SP - 57
EP - 79
SN - 1226-0533
AB - This research explores the effects of technical and individual characteristics on the perceived usefulness and ease of use as well as user satisfaction of social commerce in the purchasing food service. In order to perform this study, a research model including technical characteristics (information quality, system quality, service quality), individual characteristics (self-efficacy and involvement) is proposed. A total of 324 questionnaires were distributed from May 15th to June 30th, 2013, of which 302 questionnaires could be used. The results of this study are as follows: Firstly, information quality had a positive effect on perceived usefulness and ease of use. Secondly, system quality had a positive effect on perceived usefulness and ease of use. Thirdly, service quality had a positive effect on perceived ease of use, but had no effect on perceived usefulness. Fourthly, self-efficacy had a positive effect on perceived usefulness and ease of use. Fifthly, involvement had a positive effect on perceived usefulness but had no effect on perceived ease of use. Sixthly, ease of use had a positive effect on perceived usefulness. Finally, perceived ease of use had a positive effect on user satisfaction while perceived usefulness did not affect user satisfaction.
KW - Social commerce;Extended TAM;Technological characteristics;Individual characteristics;User satisfaction
DO -
UR -
ER -
현용호, Kim, Yong-Il, Nam, Jang-Hyoen and kim-yoonsook. (2014). A Study on the Acceptance Attitude of Social Commerce by Food Product Consumers: Applying Extended TAM. Journal of Tourism Sciences, 38(10), 57-79.
현용호, Kim, Yong-Il, Nam, Jang-Hyoen and kim-yoonsook. 2014, "A Study on the Acceptance Attitude of Social Commerce by Food Product Consumers: Applying Extended TAM", Journal of Tourism Sciences, vol.38, no.10 pp.57-79.
현용호, Kim, Yong-Il, Nam, Jang-Hyoen, kim-yoonsook "A Study on the Acceptance Attitude of Social Commerce by Food Product Consumers: Applying Extended TAM" Journal of Tourism Sciences 38.10 pp.57-79 (2014) : 57.
현용호, Kim, Yong-Il, Nam, Jang-Hyoen, kim-yoonsook. A Study on the Acceptance Attitude of Social Commerce by Food Product Consumers: Applying Extended TAM. 2014; 38(10), 57-79.
현용호, Kim, Yong-Il, Nam, Jang-Hyoen and kim-yoonsook. "A Study on the Acceptance Attitude of Social Commerce by Food Product Consumers: Applying Extended TAM" Journal of Tourism Sciences 38, no.10 (2014) : 57-79.
현용호; Kim, Yong-Il; Nam, Jang-Hyoen; kim-yoonsook. A Study on the Acceptance Attitude of Social Commerce by Food Product Consumers: Applying Extended TAM. Journal of Tourism Sciences, 38(10), 57-79.
현용호; Kim, Yong-Il; Nam, Jang-Hyoen; kim-yoonsook. A Study on the Acceptance Attitude of Social Commerce by Food Product Consumers: Applying Extended TAM. Journal of Tourism Sciences. 2014; 38(10) 57-79.
현용호, Kim, Yong-Il, Nam, Jang-Hyoen, kim-yoonsook. A Study on the Acceptance Attitude of Social Commerce by Food Product Consumers: Applying Extended TAM. 2014; 38(10), 57-79.
현용호, Kim, Yong-Il, Nam, Jang-Hyoen and kim-yoonsook. "A Study on the Acceptance Attitude of Social Commerce by Food Product Consumers: Applying Extended TAM" Journal of Tourism Sciences 38, no.10 (2014) : 57-79.