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A Study on the Perceived Career Types of Barista-Major Students by Q Methodology

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2014, 38(10), pp.81-101
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism

김리경 1

1동의대학교

Accredited

ABSTRACT

The purpose of this paper is to examine the perception of barista-major students toward their career, which will determine the selection of their career. The survey was undertaken for second-year college students who are barista majors in Busan. Using Q methodology for 21 samples, results show five types of perception towards their future career: to transfer university, to study abroad, to continue studying about coffee, to become a coffee expert, and to become a barista educator. The above five types of career perception show diverse job categories, such as instructor, barista, cafe manager, coffee taster, coffee roaster, competition judge, and coffee researcher. Also opening of educational program with barista career and employment camp with interview training was emphasized for decreasing turnover and increasing employment rate. This study offers basic data of future job selection for barista-major students and future research for the barista career. Theoretical and practical implication are discussed.

Citation status

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