@article{ART001933087},
author={Lee, So-Young and Cha, Hyun-Soo and Lee, Hyung-ryong},
title={A Study on the Application of Quality Function Deployment for Enrichment of Educational Service Quality in Dept. of Airline Service},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2014},
volume={38},
number={10},
pages={245-264}
TY - JOUR
AU - Lee, So-Young
AU - Cha, Hyun-Soo
AU - Lee, Hyung-ryong
TI - A Study on the Application of Quality Function Deployment for Enrichment of Educational Service Quality in Dept. of Airline Service
JO - Journal of Tourism Sciences
PY - 2014
VL - 38
IS - 10
PB - The Tourism Sciences Society Of Korea
SP - 245
EP - 264
SN - 1226-0533
AB - A growing number of universities have established an Airline Service Department, which reflects the importance of efforts by the universities to enhance their competitiveness, given the fact that the number of high school graduates is on the steady decline. This study aims to develop strategies to increase the quality of education by meeting practical and specific needs of students majoring in Airline Service. To that end, Quality Function deployment (QFD) methods have been adopted. Critical to Quality (CTQ) were derived from the House of Quality (HOQ) which is the first and most influential phase of the QFD system. The strategies are as follows: (1)Apply rules that maintain proper formal salutation, attitude and right posture. (2)Create curricula that combine theory and practice. (3) Ensure that the curricula are linked to students' future career and professors keep track of students' progress. (4) Give feedback to students on the basis of the results of mock interviews and the analysis of video tapes. (5)Enforce the appearance check system to meet the standard of airlines.
KW - Dept. of airline service;Educational service quality;QFD: quality function deployment;HOQ: house of quality;CTQ: critical to quality
DO -
UR -
ER -
Lee, So-Young, Cha, Hyun-Soo and Lee, Hyung-ryong. (2014). A Study on the Application of Quality Function Deployment for Enrichment of Educational Service Quality in Dept. of Airline Service. Journal of Tourism Sciences, 38(10), 245-264.
Lee, So-Young, Cha, Hyun-Soo and Lee, Hyung-ryong. 2014, "A Study on the Application of Quality Function Deployment for Enrichment of Educational Service Quality in Dept. of Airline Service", Journal of Tourism Sciences, vol.38, no.10 pp.245-264.
Lee, So-Young, Cha, Hyun-Soo, Lee, Hyung-ryong "A Study on the Application of Quality Function Deployment for Enrichment of Educational Service Quality in Dept. of Airline Service" Journal of Tourism Sciences 38.10 pp.245-264 (2014) : 245.
Lee, So-Young, Cha, Hyun-Soo, Lee, Hyung-ryong. A Study on the Application of Quality Function Deployment for Enrichment of Educational Service Quality in Dept. of Airline Service. 2014; 38(10), 245-264.
Lee, So-Young, Cha, Hyun-Soo and Lee, Hyung-ryong. "A Study on the Application of Quality Function Deployment for Enrichment of Educational Service Quality in Dept. of Airline Service" Journal of Tourism Sciences 38, no.10 (2014) : 245-264.
Lee, So-Young; Cha, Hyun-Soo; Lee, Hyung-ryong. A Study on the Application of Quality Function Deployment for Enrichment of Educational Service Quality in Dept. of Airline Service. Journal of Tourism Sciences, 38(10), 245-264.
Lee, So-Young; Cha, Hyun-Soo; Lee, Hyung-ryong. A Study on the Application of Quality Function Deployment for Enrichment of Educational Service Quality in Dept. of Airline Service. Journal of Tourism Sciences. 2014; 38(10) 245-264.
Lee, So-Young, Cha, Hyun-Soo, Lee, Hyung-ryong. A Study on the Application of Quality Function Deployment for Enrichment of Educational Service Quality in Dept. of Airline Service. 2014; 38(10), 245-264.
Lee, So-Young, Cha, Hyun-Soo and Lee, Hyung-ryong. "A Study on the Application of Quality Function Deployment for Enrichment of Educational Service Quality in Dept. of Airline Service" Journal of Tourism Sciences 38, no.10 (2014) : 245-264.
