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@article{ART001978387},
author={Kim, Byeong Yong},
title={The Effect of Perceived Importance of Culture Marketing by Hotels and Restaurants on Healing Needs},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2015},
volume={39},
number={3},
pages={93-107},
doi={10.170861/JTS.2015.39.1.93}

TY - JOUR
AU - Kim, Byeong Yong
TI - The Effect of Perceived Importance of Culture Marketing by Hotels and Restaurants on Healing Needs
JO - Journal of Tourism Sciences
PY - 2015
VL - 39
IS - 3
PB - The Tourism Sciences Society Of Korea
SP - 93
EP - 107
SN - 1226-0533
AB - The present study attempted to investigate what needs for healing individuals have concretely, and how they significantly perceive of culture marketing in meeting their healing needs. Data were collected by using a convenience sampling method in three stations of Seoul, Yongsan, and Suwon. For a period of a month from February 1st, 2014, a total of 253 questionnaires were collected from customers familiar with the concepts of healing needs and culture marketing in the hotel and restaurant industry. A structural equation model was used to analyze data. The results revealed that healing needs, which consist of self-esteem, self-control, and self-efficacy, had significant impacts on culture marketing(variety of culture marketing and culture marketing strategy). Practical implications were suggested based on these results,
KW - Healing;Self-esteem;Self-control;Self-efficacy;Culture marketing
DO - 10.170861/JTS.2015.39.1.93
ER -

Kim, Byeong Yong. (2015). The Effect of Perceived Importance of Culture Marketing by Hotels and Restaurants on Healing Needs. Journal of Tourism Sciences, 39(3), 93-107.

Kim, Byeong Yong. 2015, "The Effect of Perceived Importance of Culture Marketing by Hotels and Restaurants on Healing Needs", Journal of Tourism Sciences, vol.39, no.3 pp.93-107. Available from: doi:10.170861/JTS.2015.39.1.93

Kim, Byeong Yong "The Effect of Perceived Importance of Culture Marketing by Hotels and Restaurants on Healing Needs" Journal of Tourism Sciences 39.3 pp.93-107 (2015) : 93.

Kim, Byeong Yong. The Effect of Perceived Importance of Culture Marketing by Hotels and Restaurants on Healing Needs. 2015; 39(3), 93-107. Available from: doi:10.170861/JTS.2015.39.1.93

Kim, Byeong Yong. "The Effect of Perceived Importance of Culture Marketing by Hotels and Restaurants on Healing Needs" Journal of Tourism Sciences 39, no.3 (2015) : 93-107.doi: 10.170861/JTS.2015.39.1.93

Kim, Byeong Yong. The Effect of Perceived Importance of Culture Marketing by Hotels and Restaurants on Healing Needs. Journal of Tourism Sciences, 39(3), 93-107. doi: 10.170861/JTS.2015.39.1.93

Kim, Byeong Yong. The Effect of Perceived Importance of Culture Marketing by Hotels and Restaurants on Healing Needs. Journal of Tourism Sciences. 2015; 39(3) 93-107. doi: 10.170861/JTS.2015.39.1.93

Kim, Byeong Yong. The Effect of Perceived Importance of Culture Marketing by Hotels and Restaurants on Healing Needs. 2015; 39(3), 93-107. Available from: doi:10.170861/JTS.2015.39.1.93

Kim, Byeong Yong. "The Effect of Perceived Importance of Culture Marketing by Hotels and Restaurants on Healing Needs" Journal of Tourism Sciences 39, no.3 (2015) : 93-107.doi: 10.170861/JTS.2015.39.1.93