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The Effects of Hotel Employee's Efficacy of Image-Making on Job Satisfaction and Organizational Commitment: Focused on Five-Star Deluxe Hotel Employees in Gangwon Province

Euiseon Jeong 1 김선일 2 Jeong, Soo-Ryun 3

1강릉원주대학교
2한국폴리텍 III 대학 춘천캠퍼스
3강원대학교

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ABSTRACT

Most of preceding researches were focused on the images acknowledged by hotel customers however, this research focused on the efficiency of image making from hotel employee's point of view who is the one providing the service. This research is to find out the efficiency of image making which can improve employees' satisfaction as well as organizational commitment by analyzing the relationships between internal and external efficiency of social image making acknowledged by hotel employee and job satisfaction as well as organizational commitment. The factor that influences job satisfaction of hotel employees is the efficiency of external image making while it is internal image making that has much influences on organizational commitment. Therefore, it is mandatorily required to conduct image making training to improve external self esteem and desirable internal image to increase organizational commitment of hotel employees. It is very important to establish the efficiency of image making and develop it for internally and externally well-balanced hotel employees and this requires lots of times and efforts. Hence, searching for solutions to improve job satisfaction in the short term and providing the environment to improve the efficiency of image making in the long term are required considering the characteristics of efficiency of image making.

Citation status

* References for papers published after 2022 are currently being built.