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@article{ART001978410},
author={Min Woong Ki and Kim, Nam Jo},
title={An Exploratory Study on Corporate Social Responsibility and New Strategic Management of Small Travel Agencies in Korea: Focusing on Types of CSR and Marketing Activities},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2015},
volume={39},
number={3},
pages={229-249},
doi={10.170861/JTS.2015.39.1.229}

TY - JOUR
AU - Min Woong Ki
AU - Kim, Nam Jo
TI - An Exploratory Study on Corporate Social Responsibility and New Strategic Management of Small Travel Agencies in Korea: Focusing on Types of CSR and Marketing Activities
JO - Journal of Tourism Sciences
PY - 2015
VL - 39
IS - 3
PB - The Tourism Sciences Society Of Korea
SP - 229
EP - 249
SN - 1226-0533
AB - The study pays attention to the change of business environment that companies should consider social and public value in their operation beyond making profits. It is difficult for small travel agencies to promote the public interest in their operation because they are too small to implement the management strategy of CSR except to make profit. Among structural problems of travel market, the opaque fixed price of travel products discourage consumers from trusting in travel agencies that implement CSR while economies of scale prevent small travel agencies from implementing CSR properly compared to major competitors. Accordingly small travel agencies should build new management strategies, develop new differentiated travel products, establish a network to communicate with distribution channels, segment a market, build a brand strategy. Finally, small travel agencies in Korea need to apply the management strategy of CSR to secure public value demanded by more consumers.
KW - Corporate social responsibility;Travel agency;Strategic management;Differentiation;Networking;Market segmentation
DO - 10.170861/JTS.2015.39.1.229
ER -

Min Woong Ki and Kim, Nam Jo. (2015). An Exploratory Study on Corporate Social Responsibility and New Strategic Management of Small Travel Agencies in Korea: Focusing on Types of CSR and Marketing Activities. Journal of Tourism Sciences, 39(3), 229-249.

Min Woong Ki and Kim, Nam Jo. 2015, "An Exploratory Study on Corporate Social Responsibility and New Strategic Management of Small Travel Agencies in Korea: Focusing on Types of CSR and Marketing Activities", Journal of Tourism Sciences, vol.39, no.3 pp.229-249. Available from: doi:10.170861/JTS.2015.39.1.229

Min Woong Ki, Kim, Nam Jo "An Exploratory Study on Corporate Social Responsibility and New Strategic Management of Small Travel Agencies in Korea: Focusing on Types of CSR and Marketing Activities" Journal of Tourism Sciences 39.3 pp.229-249 (2015) : 229.

Min Woong Ki, Kim, Nam Jo. An Exploratory Study on Corporate Social Responsibility and New Strategic Management of Small Travel Agencies in Korea: Focusing on Types of CSR and Marketing Activities. 2015; 39(3), 229-249. Available from: doi:10.170861/JTS.2015.39.1.229

Min Woong Ki and Kim, Nam Jo. "An Exploratory Study on Corporate Social Responsibility and New Strategic Management of Small Travel Agencies in Korea: Focusing on Types of CSR and Marketing Activities" Journal of Tourism Sciences 39, no.3 (2015) : 229-249.doi: 10.170861/JTS.2015.39.1.229

Min Woong Ki; Kim, Nam Jo. An Exploratory Study on Corporate Social Responsibility and New Strategic Management of Small Travel Agencies in Korea: Focusing on Types of CSR and Marketing Activities. Journal of Tourism Sciences, 39(3), 229-249. doi: 10.170861/JTS.2015.39.1.229

Min Woong Ki; Kim, Nam Jo. An Exploratory Study on Corporate Social Responsibility and New Strategic Management of Small Travel Agencies in Korea: Focusing on Types of CSR and Marketing Activities. Journal of Tourism Sciences. 2015; 39(3) 229-249. doi: 10.170861/JTS.2015.39.1.229

Min Woong Ki, Kim, Nam Jo. An Exploratory Study on Corporate Social Responsibility and New Strategic Management of Small Travel Agencies in Korea: Focusing on Types of CSR and Marketing Activities. 2015; 39(3), 229-249. Available from: doi:10.170861/JTS.2015.39.1.229

Min Woong Ki and Kim, Nam Jo. "An Exploratory Study on Corporate Social Responsibility and New Strategic Management of Small Travel Agencies in Korea: Focusing on Types of CSR and Marketing Activities" Journal of Tourism Sciences 39, no.3 (2015) : 229-249.doi: 10.170861/JTS.2015.39.1.229