본문 바로가기
  • Home

The Three Factor structure of Tourist Satisfaction at Marine Leisure Tourist Destination

허진 1 Youngjin Lee 2

1한국방송통신대학교
2강원관광대학교

Accredited

ABSTRACT

According to recent studies, a product attribute or a service attribute asymmetrically affects overall satisfaction. Following the recent studies, this paper offers a categorization of attribute satisfaction with a Marine Leisure Tourist Destination by applying Three-Factor Model of Customer Satisfaction. According to the result, Natural resources are identified as ‘Basic Factors’, Food related attribute, Lodge related attribute, and Gudie & Information related attribute as ‘Performance Factors’, Accessibility in Tourist Destination as ‘Excitement Factors’. It is important for planners and marketers in tourist destination to recognize which attribute satisfaction leads to the increase in the overall satisfaction and the decrease in the overall dissatisfaction. Our study not only makes scholarly contributions to the study on marine tourism but also offers practical and useful suggestions on marine tourism planning.

Citation status

* References for papers published after 2022 are currently being built.