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@article{ART002036263},
author={Kang, Ha-Yeon and JO MI NA},
title={HMR Current Use and Key Buying Factor According to Food-Related Lifestyle by College Students},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2015},
volume={39},
number={8},
pages={87-106},
doi={10.17086/JTS.2015.39.8.87.106}

TY - JOUR
AU - Kang, Ha-Yeon
AU - JO MI NA
TI - HMR Current Use and Key Buying Factor According to Food-Related Lifestyle by College Students
JO - Journal of Tourism Sciences
PY - 2015
VL - 39
IS - 8
PB - The Tourism Sciences Society Of Korea
SP - 87
EP - 106
SN - 1226-0533
AB - The purpose of the study was to investigate HMR current use and key buying factor by college students according to food-related lifestyle. A total of 263 samples were conveniently selected from 20’s college students from October 7, 2013 to October 11, 2013. The results were as follows. The cluster analysis showed that there were three dimensions for food-related lifestyle cluster: convenience-seeking group; safety-seeking group; health-seeking group. The factor analysis showed that there were five dimensions for HMR key buying factor: food safety; convenience; taste and price; appearance and packaging; and positive experience. Among the HMR current use, there was a significant difference in purchasing frequency, purchasing cost, purchasing place, companion, consideration factor for repurchase by food-related lifestyle. And among HMR key buying factors, there was a significant difference in food safety factor and appearance and packaging factor by food-related lifestyle.
KW - Food-related lifestyle;Home meal replacement;Key buying factory
DO - 10.17086/JTS.2015.39.8.87.106
ER -

Kang, Ha-Yeon and JO MI NA. (2015). HMR Current Use and Key Buying Factor According to Food-Related Lifestyle by College Students. Journal of Tourism Sciences, 39(8), 87-106.

Kang, Ha-Yeon and JO MI NA. 2015, "HMR Current Use and Key Buying Factor According to Food-Related Lifestyle by College Students", Journal of Tourism Sciences, vol.39, no.8 pp.87-106. Available from: doi:10.17086/JTS.2015.39.8.87.106

Kang, Ha-Yeon, JO MI NA "HMR Current Use and Key Buying Factor According to Food-Related Lifestyle by College Students" Journal of Tourism Sciences 39.8 pp.87-106 (2015) : 87.

Kang, Ha-Yeon, JO MI NA. HMR Current Use and Key Buying Factor According to Food-Related Lifestyle by College Students. 2015; 39(8), 87-106. Available from: doi:10.17086/JTS.2015.39.8.87.106

Kang, Ha-Yeon and JO MI NA. "HMR Current Use and Key Buying Factor According to Food-Related Lifestyle by College Students" Journal of Tourism Sciences 39, no.8 (2015) : 87-106.doi: 10.17086/JTS.2015.39.8.87.106

Kang, Ha-Yeon; JO MI NA. HMR Current Use and Key Buying Factor According to Food-Related Lifestyle by College Students. Journal of Tourism Sciences, 39(8), 87-106. doi: 10.17086/JTS.2015.39.8.87.106

Kang, Ha-Yeon; JO MI NA. HMR Current Use and Key Buying Factor According to Food-Related Lifestyle by College Students. Journal of Tourism Sciences. 2015; 39(8) 87-106. doi: 10.17086/JTS.2015.39.8.87.106

Kang, Ha-Yeon, JO MI NA. HMR Current Use and Key Buying Factor According to Food-Related Lifestyle by College Students. 2015; 39(8), 87-106. Available from: doi:10.17086/JTS.2015.39.8.87.106

Kang, Ha-Yeon and JO MI NA. "HMR Current Use and Key Buying Factor According to Food-Related Lifestyle by College Students" Journal of Tourism Sciences 39, no.8 (2015) : 87-106.doi: 10.17086/JTS.2015.39.8.87.106