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@article{ART002036294},
author={김은경 and Hwang Johye},
title={The Effects of Country Image and Wine Image on Consumers’ Wine Preferences and Purchase Intentions},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2015},
volume={39},
number={8},
pages={291-311},
doi={10.17086/JTS.2015.39.8.291.311}

TY - JOUR
AU - 김은경
AU - Hwang Johye
TI - The Effects of Country Image and Wine Image on Consumers’ Wine Preferences and Purchase Intentions
JO - Journal of Tourism Sciences
PY - 2015
VL - 39
IS - 8
PB - The Tourism Sciences Society Of Korea
SP - 291
EP - 311
SN - 1226-0533
AB - Despite the increase and diversification of the wine market, there is a scarcity of image-related study in the wine industry. The purpose of this study is in three folds: first, to develop wine image measurement scale; second, to examine the relationships among country image, their wine image, preferences, and purchase intentions; and third, to examine a moderating effect of wine involvement in those relationships. A survey study was conducted, and 444 responses were collected from a convenience sample of wine consumers. The results of this study indicated that the country image affected their wine image which in turn affected wine preferences and purchase intentions. Additionally, affective image had stronger effects on consumer responses than cognitive image. Interestingly, wine involvement did not have moderating effects on those relationships. This study provides academic insights for wine-related research as well as practical marketing implications for the wine industry.
KW - Country image;Wine image;Cognitive image;Affective image;Wine preferences;Purchase intentions;Wine involvement
DO - 10.17086/JTS.2015.39.8.291.311
ER -

김은경 and Hwang Johye. (2015). The Effects of Country Image and Wine Image on Consumers’ Wine Preferences and Purchase Intentions. Journal of Tourism Sciences, 39(8), 291-311.

김은경 and Hwang Johye. 2015, "The Effects of Country Image and Wine Image on Consumers’ Wine Preferences and Purchase Intentions", Journal of Tourism Sciences, vol.39, no.8 pp.291-311. Available from: doi:10.17086/JTS.2015.39.8.291.311

김은경, Hwang Johye "The Effects of Country Image and Wine Image on Consumers’ Wine Preferences and Purchase Intentions" Journal of Tourism Sciences 39.8 pp.291-311 (2015) : 291.

김은경, Hwang Johye. The Effects of Country Image and Wine Image on Consumers’ Wine Preferences and Purchase Intentions. 2015; 39(8), 291-311. Available from: doi:10.17086/JTS.2015.39.8.291.311

김은경 and Hwang Johye. "The Effects of Country Image and Wine Image on Consumers’ Wine Preferences and Purchase Intentions" Journal of Tourism Sciences 39, no.8 (2015) : 291-311.doi: 10.17086/JTS.2015.39.8.291.311

김은경; Hwang Johye. The Effects of Country Image and Wine Image on Consumers’ Wine Preferences and Purchase Intentions. Journal of Tourism Sciences, 39(8), 291-311. doi: 10.17086/JTS.2015.39.8.291.311

김은경; Hwang Johye. The Effects of Country Image and Wine Image on Consumers’ Wine Preferences and Purchase Intentions. Journal of Tourism Sciences. 2015; 39(8) 291-311. doi: 10.17086/JTS.2015.39.8.291.311

김은경, Hwang Johye. The Effects of Country Image and Wine Image on Consumers’ Wine Preferences and Purchase Intentions. 2015; 39(8), 291-311. Available from: doi:10.17086/JTS.2015.39.8.291.311

김은경 and Hwang Johye. "The Effects of Country Image and Wine Image on Consumers’ Wine Preferences and Purchase Intentions" Journal of Tourism Sciences 39, no.8 (2015) : 291-311.doi: 10.17086/JTS.2015.39.8.291.311