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@article{ART002160131},
author={Hyun Eunji},
title={Effects of a Tourist Guide’s Non - verbal Communication Capabilities on the Satisfaction and Behavioral Intention of Tourists: Focusing on Chinese Tourists Visiting Korea},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2016},
volume={40},
number={10},
pages={43-59},
doi={10.17086/JTS.2016.40.10.43.59}

TY - JOUR
AU - Hyun Eunji
TI - Effects of a Tourist Guide’s Non - verbal Communication Capabilities on the Satisfaction and Behavioral Intention of Tourists: Focusing on Chinese Tourists Visiting Korea
JO - Journal of Tourism Sciences
PY - 2016
VL - 40
IS - 10
PB - The Tourism Sciences Society Of Korea
SP - 43
EP - 59
SN - 1226-0533
AB - The study attempted to measure non‐verbal communication capabilities of a tourist guide as perceived by Chinese tourists visiting Korea, in order to identify effects of such non‐verbal communication capabilities on the satisfaction of tourists. This satisfaction was shown using an evaluation of tourists’ experiences, tourist guide service and tour products. The study then analyzed effects of tourist satisfaction on their behavioral intention particularly their intentions to recommend and revisit. Using Empirical analysis, it was found that the non‐verbal communication capabilities of a tourist guide such as pseudo language and spatial behavior effected tourist satisfaction as it pertained to the tour product and experience. Tourist satisfaction played an important role in the revisit intention. This is the result of a tourists’ behavioral intention, and the satisfaction of tourists with the tour product. These experiences then had an effect on their recommendation intention. This means the revisit and recommendation intentions were improved if tourists were satisfied with the tour product and experiences and if their expectations and desires were satisfied. This research showed that the non‐verbal communication of a tourism interpretation guide played an important role in the revisit and recommendation intention of tourists.
KW - Chinese tourists;Tourist guide;Non-verbal communication;Satisfaction of tourists;Behavioral intention
DO - 10.17086/JTS.2016.40.10.43.59
ER -

Hyun Eunji. (2016). Effects of a Tourist Guide’s Non - verbal Communication Capabilities on the Satisfaction and Behavioral Intention of Tourists: Focusing on Chinese Tourists Visiting Korea. Journal of Tourism Sciences, 40(10), 43-59.

Hyun Eunji. 2016, "Effects of a Tourist Guide’s Non - verbal Communication Capabilities on the Satisfaction and Behavioral Intention of Tourists: Focusing on Chinese Tourists Visiting Korea", Journal of Tourism Sciences, vol.40, no.10 pp.43-59. Available from: doi:10.17086/JTS.2016.40.10.43.59

Hyun Eunji "Effects of a Tourist Guide’s Non - verbal Communication Capabilities on the Satisfaction and Behavioral Intention of Tourists: Focusing on Chinese Tourists Visiting Korea" Journal of Tourism Sciences 40.10 pp.43-59 (2016) : 43.

Hyun Eunji. Effects of a Tourist Guide’s Non - verbal Communication Capabilities on the Satisfaction and Behavioral Intention of Tourists: Focusing on Chinese Tourists Visiting Korea. 2016; 40(10), 43-59. Available from: doi:10.17086/JTS.2016.40.10.43.59

Hyun Eunji. "Effects of a Tourist Guide’s Non - verbal Communication Capabilities on the Satisfaction and Behavioral Intention of Tourists: Focusing on Chinese Tourists Visiting Korea" Journal of Tourism Sciences 40, no.10 (2016) : 43-59.doi: 10.17086/JTS.2016.40.10.43.59

Hyun Eunji. Effects of a Tourist Guide’s Non - verbal Communication Capabilities on the Satisfaction and Behavioral Intention of Tourists: Focusing on Chinese Tourists Visiting Korea. Journal of Tourism Sciences, 40(10), 43-59. doi: 10.17086/JTS.2016.40.10.43.59

Hyun Eunji. Effects of a Tourist Guide’s Non - verbal Communication Capabilities on the Satisfaction and Behavioral Intention of Tourists: Focusing on Chinese Tourists Visiting Korea. Journal of Tourism Sciences. 2016; 40(10) 43-59. doi: 10.17086/JTS.2016.40.10.43.59

Hyun Eunji. Effects of a Tourist Guide’s Non - verbal Communication Capabilities on the Satisfaction and Behavioral Intention of Tourists: Focusing on Chinese Tourists Visiting Korea. 2016; 40(10), 43-59. Available from: doi:10.17086/JTS.2016.40.10.43.59

Hyun Eunji. "Effects of a Tourist Guide’s Non - verbal Communication Capabilities on the Satisfaction and Behavioral Intention of Tourists: Focusing on Chinese Tourists Visiting Korea" Journal of Tourism Sciences 40, no.10 (2016) : 43-59.doi: 10.17086/JTS.2016.40.10.43.59