2016, Vol.40, No.10

Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7

pISSN : 1226-0533 / eISSN : 2713-6388
https://journal.kci.go.kr/JTS

The objective of this study was to explore the characteristics of place in dark tourism and to examine the causal relationships among the characteristics of place, place attachment, and behavioral attitude. In order to achieve the objective, a total of 219 valid responses were collected using an exit survey distributed at the Seodaemun Prison History Hall. The data were analyzed by an exploratory factor analysis that identified characteristics of place including history/education, remembrance/representation, and building/viewing setting. Then the data were analyzed using multiple regression analysis to reveal that the characteristics of place influence both place attachment and behavioral attitude, and particularly place attachment influences the formation of behavioral attitude. The results indicate that the characteristics of place relating to history/education, remembrance/representation, and building/viewing setting are significant predictors of place attachment and behavioral attitude. Also, place attachment could be an antecedent as well as a consequence of the characteristics of place and behavioral attitude. Based on these results, academic and practical implications for future research have been suggested.

The purpose of this study is to develop precise stock indices for the tourism industry and its sub-sectors, as well as to investigate the presence of a stock bubble in the market. Data on stock prices and fundamental values (PER & PBR) were collected from 16 tourism firm between January, 2008 and December, 2015. Tests were conducted to examine the existence of a unit root and stationarity within the time series data. Results showed that stock index, PER, and PBR data were not stationary with a unit root. Johansen’s Co-integration Test was also used to determine whether a bubble existed in the stock market. Results did not show co-integrated relationships between stock index and fundamental values for the tourism industry and its respective sub-sectors. Findings support the existence of a stock bubble throughout the tourism industry in the stock market.

The study attempted to measure non‐verbal communication capabilities of a tourist guide as perceived by Chinese tourists visiting Korea, in order to identify effects of such non‐verbal communication capabilities on the satisfaction of tourists. This satisfaction was shown using an evaluation of tourists’ experiences, tourist guide service and tour products. The study then analyzed effects of tourist satisfaction on their behavioral intention particularly their intentions to recommend and revisit. Using Empirical analysis, it was found that the non‐verbal communication capabilities of a tourist guide such as pseudo language and spatial behavior effected tourist satisfaction as it pertained to the tour product and experience. Tourist satisfaction played an important role in the revisit intention. This is the result of a tourists’ behavioral intention, and the satisfaction of tourists with the tour product. These experiences then had an effect on their recommendation intention. This means the revisit and recommendation intentions were improved if tourists were satisfied with the tour product and experiences and if their expectations and desires were satisfied. This research showed that the non‐verbal communication of a tourism interpretation guide played an important role in the revisit and recommendation intention of tourists.