Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7
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pISSN : 1226-0533 / eISSN : 2713-6388
- https://journal.kci.go.kr/JTS
KJCKorea
Journal Central
Consumer Attitudes and Behavioral Intentions on Delivery Application Quality: Focusing on Technology Acceptance Model(TAM)
- Journal of Tourism Sciences
- Abbr : JTS
- 2017, 41(4), pp.171-184
- DOI : 10.17086/JTS.2017.41.4.171.184
- Publisher : The Tourism Sciences Society Of Korea
- Research Area : Social Science > Tourism
JO MI NA 1, JAEBIN CHA 2
1수원대학교
2경민대학교
Excellent Accredited
ABSTRACT
This study assessed the effects of delivery application quality on perceived ease of use, perceived usefulness, attitude and behavioral intention. A total of 300 samples were collected using a google online survey from October 28th, 2016 to November 8th, 2016. The results were as follows. First, off-line quality of delivery application had a significantly positive effect on perceived ease of use and the on-line quality of delivery application had a significantly positive effect on perceived usefulness. Second, perceived usefulness is more important than perceived ease of use. Third, the attitude had a significantly positive effect on the behavioral intention. The suggestion of this study is that perceived usefulness is the key factor to improving a customer's attitude to the delivery application and this should be considered when developing and managing the delivery application.
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