A Study of Employer Brand Factors as Perceived by Tourism Major Students (관광전공 대학생이 지각하는 고용주 브랜드 요인에 관한 연구)

Kim, ChungAh (김정아)

doi:10.17086/JTS.2017.41.4.185.203

A Study of Employer Brand Factors as Perceived by Tourism Major Students

Journal of Tourism Sciences
Abbr : JTS
2017, 41(4), pp.185-203
DOI : 10.17086/JTS.2017.41.4.185.203
Publisher : The Tourism Sciences Society Of Korea
Research Area : Social Science > Tourism

Kim, ChungAh ¹

¹가천대학교

Excellent Accredited

ABSTRACT

The purpose of this study is to identify employer brand factors as perceived by tourism/hospitality major students attending a 4-year-Korean college. This is so that the identified employer brand factors can relevantly be applied and utilized within tourism and/or hospitality companies throughout Korea. It has been a major concern for tourism/hospitality companies in Korea that they have not recruited and retained enough human resources. Simultaneously, it is becoming an issue for 4-year-colleges with tourism/hospitality related major programs because of an increasing unwillingness of graduates to apply for jobs with SME tourism/hospitality companies. As a result of the study, the following brand factors were extracted: innovation, reputation, employee growth, new-organizational culture, familiarity, meaningfulness in terms of job environment employer brand, employee development, general welfare, small incentives for the welfare and benefits of the employer brand, student-focused promotion, alumni and school utilization, human resource personnel development, job interview preparation, recruitment processing, and experience-based word-of-mouth recruitment activities for the employer brand.

KEYWORDS

Employer brand, Tourism/Hospitality major student, Tourism and hospitality companies

Citation status

* References for papers published after 2023 are currently being built.

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Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7

A Study of Employer Brand Factors as Perceived by Tourism Major Students

ABSTRACT

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Citation status

* References for papers published after 2023 are currently being built.

Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7

A Study of Employer Brand Factors as Perceived by Tourism Major Students

ABSTRACT

KEYWORDS

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* References for papers published after 2023 are currently being built.