A Study on the Strategies for the Ownership Risk Management of Restaurant Franchise Companies Using Opinion Mining and Situational Crisis Communication Theory(SCCT) (오피니언 마이닝과 상황적 위기 커뮤니케이션 전략 이론을 활용한 외식 프랜차이즈 기업의 오너리스크 위기대응 전략에 대한 연구)

Tae-Ho Kim (김태호); Hak-Seon Kim (김학선)

doi:10.17086/JTS.2018.42.8.129.146

A Study on the Strategies for the Ownership Risk Management of Restaurant Franchise Companies Using Opinion Mining and Situational Crisis Communication Theory(SCCT)

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Journal of Tourism Sciences
Abbr : JTS
2018, 42(8), pp.129-146
DOI : 10.17086/JTS.2018.42.8.129.146
Publisher : The Tourism Sciences Society Of Korea
Research Area : Social Science > Tourism

Tae-Ho Kim ¹, Hak-Seon Kim ¹

¹경성대학교

Excellent Accredited

ABSTRACT

The purpose of this study was to know the risk response strategy for the owners of restaurant franchise companies using opinion mining and Situational Crisis Communication Theory (SCCT). Combs’ SCCT was used to analyze the personal problems associated with the classification of risk characteristics based on the volume of Google News. As a result of the analysis, corporate apology strategies, co-incidental strategies, and correction-action strategies were revealed. These strategies reassure customers through prevention of recurrence. It is also necessary to provide new metrics for rapid decision making and corporate culture through the analysis of the current environment. It can be said that the business structure of a single-person system is not reasonable for decision making. It is urgent to have a professional management system (CEO) for efficient business operation. These results could be used as basic research material to discuss the strategy of countermeasures against owner-occupied franchise companies using opinion mining.

KEYWORDS

Social media, Opinion mining, Situation crisis communication theory(SCCT), Sentiment analysis, Restaurant franchise companies

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Vol.45 No.8
Vol.45 No.7
Vol.45 No.6

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* References for papers published after 2023 are currently being built.

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Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7

A Study on the Strategies for the Ownership Risk Management of Restaurant Franchise Companies Using Opinion Mining and Situational Crisis Communication Theory(SCCT)

ABSTRACT

KEYWORDS

Citation status

* References for papers published after 2023 are currently being built.

Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7

A Study on the Strategies for the Ownership Risk Management of Restaurant Franchise Companies Using Opinion Mining and Situational Crisis Communication Theory(SCCT)

ABSTRACT

KEYWORDS

Statistics

Tools

Issue List

Citation status

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* References for papers published after 2023 are currently being built.