Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7
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pISSN : 1226-0533 / eISSN : 2713-6388
- https://journal.kci.go.kr/JTS
KJCKorea
Journal Central
Effects of Technology Readiness on Usage Intention of Smart-Phone Tourism Applications: An Application of the Technology Readiness and Acceptance Model
- Journal of Tourism Sciences
- Abbr : JTS
- 2018, 42(8), pp.109-127
- DOI : 10.17086/JTS.2018.42.8.109.127
- Publisher : The Tourism Sciences Society Of Korea
- Research Area : Social Science > Tourism
SEO JAEYEON 1, KIM SONG-I 1, Chul Jeong 1
1한양대학교
Excellent Accredited
ABSTRACT
The purpose of this research is to recognize that there is a difference among individuals’ technology readiness to new technology and to investigate the effects of technology readiness on perceived usefulness, perceived ease of use, and intention to use for targeting smart phone users. The results showed that positive technology readiness (optimism and innovation) weakly affected perceived usefulness and perceived ease of use but did not directly affect intention to use. On the other hand, negative technology readiness, discomfort, and insecurity did not affect perceived usefulness, perceived ease of use, and intention to use. Perceived ease of use positively affected perceived usefulness, and both perceived usefulness and perceived ease of use had a significant effect on intention to use. Thus, people who are positive and innovative about new technology are not affected by intention to use, but if they decide that new technology would be useful and convenient to use, they do intend to use it. Based on the results, this study suggests theoretical and practical implications.
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