2018, Vol.42, No.8

Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7

pISSN : 1226-0533 / eISSN : 2713-6388
https://journal.kci.go.kr/JTS

This study examined the relationship between rural experience activities, self-esteem, and family ties to create alternatives and to provide suggestions related to family issues that are emerging in society today. Rural experience activities were divided into rural culture, deviation, and relationship, while self-dimension and family ties were composed of one factor. The research site was selected as Sumi village in Yangpyeong-gun, and 200 questionnaires were distributed through a survey to utilize a total of 192 samples as research materials. Analysis was performed using PLS-SEM, which minimizes the error of measurement variables and the error of prediction between potential factors and maximizes the predictive power. The results showed that rural tourists' experiences had a significant impact on self-esteem. Of these, it was found that having a relationship experience played a greater role in creating self-esteem than having experienced a rural culture and a deviation. Self-esteem created by rural experience activities had a positive effect on the formation of family ties.

The purpose of this study is to analyze the moderating effect of watching a horror movie on the relationship between emotional image and travel intention. An analysis of 176 responses from potential tourists through structural equation model analysis and multiple group analysis yielded the following results. First, three sub-factors of emotional image - traditionality, uniqueness, and comfortableness - had a significant influence on travel intention, but two sub-factors, dynamic and visibility, did not have a significant influence on travel intention. Second, watching the horror movie moderated the relationship between three sub-factors of emotional image - dynamic, traditionality, and uniqueness - on travel intention, supporting the research hypothesis. However, watching the horror movie didn’t moderate the relationship between the sub-factors of comfortableness and visibility. Results of the study confirmed that emotional image of tourist spots and mode of expression in a film influence the travel intention of potential tourists. This study presents theoretical and practical implications to facilitate the development of the tourism industry.

The objective of this study is to verify the differences in importance of core index for domestic festival cities and foreign festival cities by withdrawing the core index from case studies for both types of cities, and to verify the effect of the core index on economic and city development. The statistical significance of questionnaire survey data for 272 experts was verified by using the SPSS 20.0 statistical program. The following conclusions were drawn on the basis of the analysis results. First, seven factors for success of the festival city were drawn via factor analysis: sponsorship and operational support, interest and infra, physical environment, festival budget, expertise and operational plan, expert promotion, and festival hall possession. Second, there was a significant difference in importance between domestic festival experts and foreign festival experts for several factors. Third, there was a difference in the core index affecting the economic and city development between domestic festival experts and foreign festival experts for several factors.