@article{ART002393423},
author={Sunhee Seo and 유은주},
title={A Study of the Mimic Visiting Restaurants: Focused on the Search and Visit of Gourmet Restaurants},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2018},
volume={42},
number={9},
pages={123-137},
doi={10.17086/JTS.2018.42.9.123.137}
TY - JOUR
AU - Sunhee Seo
AU - 유은주
TI - A Study of the Mimic Visiting Restaurants: Focused on the Search and Visit of Gourmet Restaurants
JO - Journal of Tourism Sciences
PY - 2018
VL - 42
IS - 9
PB - The Tourism Sciences Society Of Korea
SP - 123
EP - 137
SN - 1226-0533
AB - When mimicking the behavior of other consumers, there are a variety of choices in the restaurant selection decision process. The restaurant search is a typical example of mimicking psychology and mimic purchase behavior, and the psychology of visiting restaurants depending on the reputation of people is included in mimic behavior. Nevertheless, there is a lack of interest in customers’ mimicking psychology and behavioral research inherent in restaurant searches in the food service industry. This study conducted a focus group interview to understand mimicking psychology and mimic behavior in restaurants. Nine males and 18 females aged from their 20s to 50s participated in the focus group interview. Data were analyzed based on Colaizzi’s six steps method deriving 103 significant statements, 13 formulated meaning, and four themes: to find authentic taste, to reduce opportunity cost, to get gracious hospitality, and to experience the latest culture. Ultimately, these were integrated as “searching for value for money.” The results will help to identify the factors affecting decision making in restaurants as well as changes in consumer consumption patterns, and will contribute to the development of strategies to meet the diverse needs of customers.
KW - Behavioral mimicry;Gourmet restaurant search;Restaurant choice;Uncertainty
DO - 10.17086/JTS.2018.42.9.123.137
ER -
Sunhee Seo and 유은주. (2018). A Study of the Mimic Visiting Restaurants: Focused on the Search and Visit of Gourmet Restaurants. Journal of Tourism Sciences, 42(9), 123-137.
Sunhee Seo and 유은주. 2018, "A Study of the Mimic Visiting Restaurants: Focused on the Search and Visit of Gourmet Restaurants", Journal of Tourism Sciences, vol.42, no.9 pp.123-137. Available from: doi:10.17086/JTS.2018.42.9.123.137
Sunhee Seo, 유은주 "A Study of the Mimic Visiting Restaurants: Focused on the Search and Visit of Gourmet Restaurants" Journal of Tourism Sciences 42.9 pp.123-137 (2018) : 123.
Sunhee Seo, 유은주. A Study of the Mimic Visiting Restaurants: Focused on the Search and Visit of Gourmet Restaurants. 2018; 42(9), 123-137. Available from: doi:10.17086/JTS.2018.42.9.123.137
Sunhee Seo and 유은주. "A Study of the Mimic Visiting Restaurants: Focused on the Search and Visit of Gourmet Restaurants" Journal of Tourism Sciences 42, no.9 (2018) : 123-137.doi: 10.17086/JTS.2018.42.9.123.137
Sunhee Seo; 유은주. A Study of the Mimic Visiting Restaurants: Focused on the Search and Visit of Gourmet Restaurants. Journal of Tourism Sciences, 42(9), 123-137. doi: 10.17086/JTS.2018.42.9.123.137
Sunhee Seo; 유은주. A Study of the Mimic Visiting Restaurants: Focused on the Search and Visit of Gourmet Restaurants. Journal of Tourism Sciences. 2018; 42(9) 123-137. doi: 10.17086/JTS.2018.42.9.123.137
Sunhee Seo, 유은주. A Study of the Mimic Visiting Restaurants: Focused on the Search and Visit of Gourmet Restaurants. 2018; 42(9), 123-137. Available from: doi:10.17086/JTS.2018.42.9.123.137
Sunhee Seo and 유은주. "A Study of the Mimic Visiting Restaurants: Focused on the Search and Visit of Gourmet Restaurants" Journal of Tourism Sciences 42, no.9 (2018) : 123-137.doi: 10.17086/JTS.2018.42.9.123.137
