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The Influence of Public Design Attributes of Urban Regeneration Tourism Destination on Perceived Value and Intention to Revisit: Analysis of the Moderating Effect of Prior Knowledge

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2019, 43(7), pp.103-122
  • DOI : 10.17086/JTS.2019.43.7.103.122
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism
  • Received : July 30, 2019
  • Accepted : September 16, 2019
  • Published : October 1, 2019

Oh Eun-Bi 1 Song Na Young 2 Kim, Tae-Hyung 2

1순천향대학교 SCH경제경영연구소
2한양대학교

Excellent Accredited

ABSTRACT

This study aimed at analyzing the influential relations of public design attributes, perceived value, prior knowledge, and intention to revisit focusing a case of an urban regeneration tourism destination. In the literature review, the related concepts were covered and the precedent studies were examined. For the research design, a structural model was constructed and hypotheses were established. Using the purposive sampling method, survey data were collected from tourists who had visited Gyeongui Railroad Book Street, Mapo-gu, Seoul. A total of 434 effective questionnaires were utilized for the analysis. The results of this study showed that the structural relations among public design attributes, perceived value, and intention to revisit were significant overall, and that prior knowledge had a partially significant moderating effect. In conclusion, this study confirmed that the public design attributes of an urban regeneration tourism destination had significant influence on the related tourist behavior. Based on these findings, practical implications for developing urban regeneration tourism destinations are suggested.

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