본문 바로가기
  • Home

Influence of Social Media Content Types and Participation Levels on airlines’ Information Acceptance: Focused on the moderating effects of Gender and Age

  • Journal of Tourism Sciences
  • Abbr : JTS
  • 2019, 43(7), pp.123-141
  • DOI : 10.17086/JTS.2019.43.7.123.141
  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Social Science > Tourism
  • Received : August 6, 2019
  • Accepted : September 12, 2019
  • Published : October 1, 2019

Ji-Suk Hong 1 Ick-Keun Oh 2

1수성대학교
2계명대학교

Excellent Accredited

ABSTRACT

n this study, the types of content on social media for airlines and consumer participation levels identify the influence between information acceptance focused on the moderating effect of gender and age. In the results, the types of content and participation levels of social media were found to influence information acceptance. Also, it was confirmed that gender and age played a moderating role in the relationship between information contents acceptance and social media content types. In other words, content types and participation levels of social media influenced information acceptance, meaning that gender and age were important variables. In particular, it is very important to review the characteristics of social media contents and the characteristics of social media for using airlines. These results are worthwhile as basic research to understand social media marketing for airlines. We confirmed the role of airline social media in controlling for gender and age. Based on this, we also considered the demographic characteristics that were applied in general marketing when establishing a marketing strategy using social media.

Citation status

* References for papers published after 2022 are currently being built.