2019, Vol.43, No.7

An Analysis on Priority of Hotel Banquet Selection Attributes for Marketing Strategy of Attracting Corporate Events: From the Perspective of Corporate Event Planners

Kim, Hyun-Dong , Lee, Hyung-ryong | 2019, 43(7) | pp.11~29 | number of Cited : 1

A Study on the Effectiveness of Airline Safety VR Education: Focusing on the Relations Safety VR Education, Emotional Immersion and Safety Behavior

Park, Hee-Jung | 2019, 43(7) | pp.31~47 | number of Cited : 9

This study was conducted in May 2019 with J-Air cabin crew members who had participated in safety VR education for one month to check the impact of safety VR education on emotional immersion and safety behavior and to provide implications for how to use safety VR education programs by verifying the mediation effects of emotional immersion in the relationship between safety VR education and safety behavior. First, the results of checking how safety VR education affected emotional immersion demonstrated that the three factors (the suitability of the educational environment for safety VR education, response ability to safety accidents, and attitude of participation in education) all had a significant positive influence on emotional immersion. Also, among them, suitability of educational environment for safety was the most important factor. Therefore, in carrying out safety training for cabin crew members, airlines need to reorganize the safety education program by applying a VR education system and by presenting the same visual contents that actual airlines use, including symbols, airline uniforms, and airline cabin structures of the aircraft used in the safety VR training. In addition, the results of demonstrating the impact of safety VR education on safety behavior showed that all three factors had a significant positive influence on safety behavior, with the most important being education participation. Therefore, in organizing safety VR education, airlines need to implement vocational training first. In addition, as a result of checking the effect of emotional immersion on safety, it had a significant positive influence on safety action. Therefore, airlines should rearrange the composition of safety VR education centers so that three to four cabin crew members can receive safety VR education in separate spaces using a partition. Finally, after analyzing whether the impact relationship between safety VR education and safety behavior was mediated by emotional immersion, it was demonstrated that there was a partial mediating effect in the relationship. The government should expand safety VR education, which is currently used only by J-Air, to all airlines in Korea and expand the number of people who participate in it to all jobs linked to air operations. Airlines also need to develop safety VR education programs focusing on customer safety accidents that suit the specificity of the cabin crews’ in-flight security tasks.

The Effect of Mindfulness on Emotional Solidarity and Place Attachment in Festival Participation

Jung hun, Kim , Ko, Dong Wan | 2019, 43(7) | pp.49~68 | number of Cited : 9

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A Study on the Elements that Form Residents’ Attitude toward Tourists at an Over-Tourism Destination: A Case Study of Gamcheon Cultural Village, Busan

Kim, Songyi , Youngeun Kang | 2019, 43(7) | pp.69~83 | number of Cited : 19

A Study on the Image of Korea Tourism through Big Data Analysis(focusing on Chinese Press Reports)

Chen, Yu-Xuan , BOYOUNG MIN | 2019, 43(7) | pp.85~102 | number of Cited : 8

The Influence of Public Design Attributes of Urban Regeneration Tourism Destination on Perceived Value and Intention to Revisit: Analysis of the Moderating Effect of Prior Knowledge

Oh Eun-Bi , Song Na Young , Kim， Tae-Hyung | 2019, 43(7) | pp.103~122 | number of Cited : 24

Influence of Social Media Content Types and Participation Levels on airlines’ Information Acceptance: Focused on the moderating effects of Gender and Age

Ji-Suk Hong , Ick-Keun Oh | 2019, 43(7) | pp.123~141 | number of Cited : 3

Differences in the Perception on Tourism Collaboration by the Types of Public and Private Organizations

Lee, Sang Ho | 2019, 43(7) | pp.143~161 | number of Cited : 4

The primary aim of this study is to analyze the difference in the objectives and performance of collaboration by the types of public and private organizations. Collaboration is an exceptional means of jointly solving complicated problems in the tourism sector, but it is also a strategy that organizations should pursue in that collaboration can bring greater benefits. However, because organizations do not all participate in collaboration with the same aim, the analysis of differences in collaboration by the public and private organizational types has significant implications. Collaboration objectives and performance were derived from three existing theories of tourism: resource dependency theory, relational or social exchange theory, and transaction cost theory. In particular, the collaboration objectives consisted of four factors: shared objective, transaction cost, mutual benefit, and resource dependence. The survey was limited to the public and private tourism businesses that were expected to collaborate with governmental tourism organizations in Busan. T-test and ANOVA were conducted to analyze a total of 380 respondents. As for analytical results, three meaningful results were found that are specific to the public-private tourism organizations and businesses. First, a difference in the collaboration objectives between the public and private sectors was found. The public sector and governmental organizations collaborated to rely on the expertise and human resources in the private sector. On the other hand, it was found that the private sector and the business organizations collaborated with the partner to reduce transaction costs. Second, the difference in collaboration performance between both sectors was evident. The public sector was interested in a reciprocal relationship with the counterpart and the achievement of shared objectives. The private sector, on the other hand, was interested in achieving their organization’s goal. This result interpreted that the public sector was interested in continuing collaboration while the private sector was interested in generating revenue for their organizations. Third, a difference in the performance by collaborative experiences was found in the public sector. This suggests that as the public sector gains more collaborative experiences, it’s going to recognize higher collaborative outcomes. These results could be a clue to establishing strategies for the various agencies and groups in the public and private sectors to sustain collaboration with their partners.

The Impact of Brand Credibility, Brand Equity and Brand Satisfaction on Brand Loyalty towards Global Airline Alliances: The Moderating Effects of Switching Cost

Lee, Sun-Min , Seo, Won Seok | 2019, 43(7) | pp.163~181 | number of Cited : 10

Comparing Development Programs of Regional Specialized Convention by the Semantic Network Analysis Methods-Focused on Daegu and Busan Cases-

Miseong Kim , SEO， YUBIN , Hyun-Jung Kim and 1 other persons | 2019, 43(7) | pp.183~200 | number of Cited : 7

KJCKorea
Journal Central

Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7

2019, Vol.43, No.7