Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7
-
pISSN : 1226-0533 / eISSN : 2713-6388
- https://journal.kci.go.kr/JTS
KJCKorea
Journal Central
The Impact of Brand Credibility, Brand Equity and Brand Satisfaction on Brand Loyalty towards Global Airline Alliances: The Moderating Effects of Switching Cost
- Journal of Tourism Sciences
- Abbr : JTS
- 2019, 43(7), pp.163-181
- DOI : 10.17086/JTS.2019.43.7.163.181
- Publisher : The Tourism Sciences Society Of Korea
- Research Area : Social Science > Tourism
- Received : August 10, 2019
- Accepted : September 16, 2019
- Published : October 1, 2019
Lee, Sun-Min 1, Seo, Won Seok 2
1경희대학교 호텔관광대학 호텔경영학과
2경희대학교
Excellent Accredited
ABSTRACT
It has been a key strategy to use global airline alliances in the airline business. In order to prove the relationship between brand credibility and brand loyalty of global airline alliances, this research suggests a conceptual model. This research found that brand equity had a positive impact toward brand satisfaction and brand loyalty, and also brand satisfaction and brand loyalty had a positive relationship. Another important finding was to verify the moderating effects in the relationship between brand equity-brand loyalty and brand satisfaction-brand loyalty. From the analysis results, it can be said that switching cost plays an important role in the global airline alliance environment. The data of this research confirms that the global alliance brand improves a brand of a member company and strengthens its own brand in the world airline industry. Also, brand credibility has an important role in customer relationship management.
Statistics
-
562 Viewed
-
2 Downloaded
Tools
Issue List
Citation status
* References for papers published after 2023 are currently being built.
[journal]
김도희
/ 2014
/
The Effect of Brand Personality on Consumer-Brand Relationships, Consumer Satisfaction, and Brand Loyalty: A Focus on Starbucks
/ 관광학연구
/ 한국관광학회
38(8)
: 75~100
[journal]
김송이
/ 2017
/
The Effect of Guesthouse Interaction and Physical Environment Quality on Satisfaction and Loyalty: The Case of Foreign Tourists
/ 관광학연구
/ 한국관광학회
41(7)
: 137~157
[journal]
노정희
/ 2011
/
Examining the Structure Relationship between the Perception of Cultural Marketing, Brand Equity and Royalty among Coffeeshop Users
/ 관광학연구
/ 한국관광학회
35(3)
: 201~223
[journal]
서용구
/ 2008
/
A Study on Gender Effects on Customer’s Self-Identification,Relationship Satisfaction and Loyalty in Family Restaurants
/ 관광학연구
/ 한국관광학회
32(5)
: 143~166
[journal]
서효원
/ 2018
/
The Analysis of the Effect of the Influence of Activation of Airline Brand Equity through Marketing Communication on Brand Loyalty
/ 관광경영연구
/ 관광경영학회
22(3)
: 583~601
[journal]
윤선미
/ 2015
/
Impact of Service Quality and Customer Satisfaction on Behavioral Intentions in Bakery Cafe: Testing the moderating role of alternative attractiveness and the Mediating Role of Brand Image
/ 관광학연구
/ 한국관광학회
39(7)
: 141~161
[journal]
이태희
/ 2011
/
A study for characteristics of users and effect relationship among brand relationship quality, satisfaction, loyalty to airline
/ 서비스경영학회지
/ 한국서비스경영학회
12(2)
: 27~50
[journal]
정윤지
/ 2017
/
Effects of in-flight service quality on customer satisfaction and loyalty: A comparison of full-service carriers and low-cost carriers
/ 관광연구저널
/ 한국관광연구학회
31(1)
: 215~228
[journal]
Aaker, D. A.
/ 1996
/ Measuring brand equity across products and markets
/ California Management Review
38(3)
: 102~120
[journal]
Anderson, Eugene W.
/ 2004
/ Customer satisfaction and shareholder value
/ Journal of Marketing
68(4)
: 172~185
[journal]
Baek, T. H.
/ 2011
/ Exploring the consequences of brand credibility in services
/ Journal of Services Marketing
25(4)
: 260~272
[journal]
Baek, T. H.
/ 2010
/ The differential roles of brand credibility and brand prestige in consumer brand choice
/ Psychology & Marketing
27(7)
: 662~678
[journal]
Barroso, C.
/ 2012
/ Multi-dimensional analysis of perceived switching costs
/ Industrial Marketing Management
41(3)
: 531~543
[journal]
Bougoure, U. S.
/ 2016
/ The impact of service failure on brand credibility
/ Journal of Retailing and Consumer Services
31
: 62~71
[journal]
Bowen, J. T.
/ 2001
/ The relationship between customer loyalty and customer satisfaction
/ International Journal of Contemporary Hospitality Management
13(5)
: 213~217
[journal]
Burnham, T. A.
/ 2003
/ Consumer switching costs : A typology, antecedents and consequences
/ Journal of the Academy of Marketing Science
31(2)
: 109~126
[journal]
Chen, C. F.
/ 2008
/ Airline brand equity, brand preference and purchase intentions : The moderating effects of switching costs
/ Journal of Air Transport Management
14(1)
: 40~42
[journal]
Chuah, S. H. W.
/ 2017
/ What drives Gen Y loyalty? Understanding the mediated moderating roles of switching costs and alternative attractiveness in the value-satisfaction-loyalty chain
/ Journal of Retailing and Consumer Services
36
: 124~136
[journal]
Chung, Y. S.
/ 2016
/ Brand relationship between global airline alliances and their member airlines
/ Journal of Air Transport Management
55
: 222~233
[journal]
Colicev, A.
/ 2016
/ Is investing in social media really worth it? How brand actions and user actions influence brand value
/ Service Science
8(2)
: 152~168
[journal]
Devesa, M.
/ 2010
/ The role of motivation in visitor satisfaction : Empirical evidence in rural tourism
/ Tourism Management
31(4)
: 547~552
[journal]
Dwivedi, A.
/ 2018
/ Brand experience and consumers’ willingness-to-pay(WTP)a price premium : Mediating role of brand credibility and perceived uniqueness
/ Journal of Retailing and Consumer Services
44
: 100~107
[journal]
Erdem, T.
/ 1998
/ Brand equity as a signaling phenomenon
/ Journal of Consumer Psychology
7(2)
: 131~157
[journal]
Erdem, T.
/ 2004
/ Brand credibility, brand consideration, and choice
/ Journal of Consumer Research
31(1)
: 191~198
[journal]
Erdem, T.
/ 2002
/ The impact of brand credibility on consumer price sensitivity
/ International Journal of Research in Marketing
19(1)
: 1~19
[journal]
Fornell, C.
/ 1981
/ Evaluating structural equation models with unobservable variables and measurement error
/ Journal of Marketing Research
18(1)
: 39~50
[journal]
Foroudi, P.
/ 2018
/ Perceptional components of brand equity : Configuring the symmetrical and asymmetrical paths to brand loyalty and brand purchase intention
/ Journal of Business Research
89
: 462~474
[journal]
Gammoh, B. S.
/ 2006
/ Consumer evaluation of brand alliance signals
/ Psychology & Marketing
23(6)
: 465~486
[journal]
Gefen, D.
/ 2000
/ Structural equation modeling and regression : Guidelines for research practice
/ Communications of the Association for Information Systems
4(1)
: 7~
[journal]
Ghorban, Z. S.
/ 2012
/ A study on effect of brand credibility on word of mouth : With reference to internet service providers in Malaysia
/ International Journal of Marketing Studies
4(1)
: 26~
[journal]
González-Mansilla, Ó.
/ 2019
/ The impact of value co-creation on hotel brand equity and customer satisfaction
/ Tourism Management
75
: 51~65
[book]
Hair, J. F.
/ 2013
/ Multivariate data analysis : Pearson new international edition
/ Pearson Higher Ed
[journal]
Han, H.
/ 2011
/ Switching intention model development : Role of service performances, customer satisfaction and switching barriers in the hotel industry
/ International Journal of Hospitality Management
30(3)
: 619~629
[journal]
Hennig-Thurau, T.
/ 2004
/ Customer orientation of service employees : It’s impact on customersatisfaction, commitment and retention
/ Journal of Service Management
15(5)
: 460~478
[web]
/ 2018
/ IATA
/ https://www.iata.org/publications/economics
[journal]
Jeng, S. P.
/ 2016
/ The influences of airline brand credibility on consumer purchase intentions
/ Journal of Air Transport Management
55
: 1~8
[journal]
Jones, M. A.
/ 2002
/ Why customers stay : Measuring the underlying dimensions of services switching costs and managing their differential strategic outcomes
/ Journal of Business Research
55(6)
: 441~450
[journal]
Jung, J.
/ 2017
/ Travelers' switching behavior in the airline industry from the perspective of the push-pull-mooring framework
/ Tourism Management
59
: 139~153
[journal]
Jung, J.
/ 2008
/ Consumer-based brand equity comparisons among Americans and South Koreans in the USA and South Koreans in Korea
/ Journal of Fashion Marketing and Management
12(1)
: 24~35
[journal]
Keller, K. L.
/ 1993
/ Conceptualizing, measuring, and managing customer-based brand equity
/ Journal of Marketing
57(1)
: 1~22
[journal]
Keller, K. L.
/ 2003
/ Brand synthesis : The multidimensionality of brand knowledge
/ Journal of Consumer Research
29(4)
: 595~600
[journal]
Keller, K. L.
/ 2006
/ Brands and branding : Research findings and future priorities
/ Marketing Science
25(6)
: 740~759
[book]
Keller, K.
/ 2013
/ Strategic brand management : Global edition
/ Pearson Higher Ed
[journal]
Kim, M. K.
/ 2018
/ The role of multidimensional switching barriers on the cognitive and affective satisfaction-loyalty link in mobile communication services : Coupling in moderating effects
/ Computers in Human Behavior
87
: 212~223
[journal]
Klein, B.
/ 1981
/ The role of market forces in assuring contractual performance
/ Journal of Political Economy
89(4)
: 615~641
[journal]
Lin, Y. H.
/ 2015
/ Innovative brand experience's influence on brand equity and brand satisfaction
/ Journal of Business Research
68(11)
: 2254~2259
[journal]
López-Bonilla, J. M.
/ 2013
/ Research note : Positioning strategies of global airline alliances from the consumer's perspective
/ Tourism Economics
19(1)
: 203~208
[journal]
Mathew, V.
/ 2012
/ Direct and indirect effect of brand credibility, brand commitment and loyalty intentions on brand equity
/ Economic Review : Journal of Economics and Business
10(2)
: 73~82
[journal]
Mazodier, M.
/ 2014
/ Beyond brand attitude : Individual drivers of purchase for symbolic cobranded products
/ Journal of Business Research
67(7)
: 1552~1558
[journal]
Matzler, K.
/ 2008
/ Risk aversion and brand loyalty : The mediating role of brand trust and brand affect
/ Journal of Product & Brand Management
17(3)
: 154~162
[journal]
Nam, J.
/ 2011
/ Brand equity, brand loyalty and consumer satisfaction
/ Annals of Tourism Research
38(3)
: 1009~1030
[journal]
Nassar, M. A.
/ 2017
/ Customer satisfaction and hotel brand equity : A structural equation modelling study
/ Journal of Tourism and Hospitality Management
5(4)
: 144~162
[journal]
Oliver, R. L.
/ 1999
/ Whence consumer loyalty?
/ Journal of Marketing
63(4)
: 33~44
[journal]
Pizam, A.
/ 2016
/ Customer satisfaction and its measurement in hospitality enterprises : A revisit and update
/ International Journal of Contemporary Hospitality Management
28(1)
: 2~35
[journal]
Rather, R.
/ 2016
/ Brand loyalty with hospitality brands : The role of customer brand identification, brand satisfaction and brand commitment
/ Pacific Business Review International
1(3)
: 79~86
[journal]
Shang, R. A.
/ 2006
/ The value of participation in virtual consumer communities on brand loyalty
/ Internet Research
16(4)
: 398~418
[journal]
Sahin, A.
/ 2011
/ The effects of brand experiences, trust and satisfaction on building brand loyalty : An empirical research on global brands
/ Procedia-Social and Behavioral Sciences
24
: 1288~1301
[journal]
Shankar, V.
/ 2003
/ Customer satisfaction and loyalty in online and offline environments
/ International Journal of Research in Marketing
20(2)
: 153~175
[journal]
Shukla, P.
/ 2011
/ Impact of interpersonal influences, brand origin and brand image on luxury purchase intentions : Measuring interfunctional interactions and a cross-national comparison
/ Journal of World Business
46(2)
: 242~252
[journal]
Spry, A.
/ 2011
/ Celebrity endorsement, brand credibility and brand equity
/ European Journal of Marketing
45(6)
: 882~909
[journal]
Sweeney, J.
/ 2008
/ The effects of brand credibility on customer loyalty
/ Journal of Retailing and Consumer Services
15(3)
: 179~193
[journal]
Tiernan, S.
/ 2008
/ Airline alliance service quality performance : An analysis of US and EU member airlines
/ Journal of Air Transport Management
14(2)
: 99~102
[journal]
Till, B. D.
/ 2000
/ Toward effective use of cause-related marketing alliances
/ Journal of Product & Brand Management
9(7)
: 472~484
[journal]
Till, B. D.
/ 1998
/ Endorsers in advertising : The case of negative celebrity information
/ Journal of Advertising
27(1)
: 67~82
[journal]
Voorhees, C. M.
/ 2015
/ Fool’s gold? Assessing the impact of the value of airline loyalty programs on brand equity perceptions and share of wallet
/ Cornell Hospitality Quarterly
56(2)
: 202~212
[journal]
Wang, S. W.
/ 2014
/ Do global airline alliances influence the passenger's purchase decision?
/ Journal of Air Transport Management
37
: 53~59
[journal]
Wang, S. W.
/ 2017
/ Consumers' attitude of endorser credibility, brand and intention with respect to celebrity endorsement of the airline sector
/ Journal of Air Transport Management
60
: 10~17
[journal]
Weber, K.
/ 2005
/ Travelers’ perceptions of airline alliance benefits and performance
/ Journal of Travel Research
43(3)
: 257~265
[book]
Zeithaml, V. A.
/ 2001
/ Driving customer equity : How customer lifetime value is reshaping corporate strategy
/ Simon and Schuster
[journal]
Zou, L.
/ 2017
/ The effect of codesharing alliances on airline profitability
/ Journal of Air Transport Management
58
: 50~57