Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7
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pISSN : 1226-0533 / eISSN : 2713-6388
- https://journal.kci.go.kr/JTS
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The Value of a Sharing Economy, That’s Why We Take Risks: Moderating Effect of the Accommodation Sharing Services Knowledge Calibration
- Journal of Tourism Sciences
- Abbr : JTS
- 2019, 43(8), pp.11-30
- DOI : 10.17086/JTS.2019.43.8.11.30
- Publisher : The Tourism Sciences Society Of Korea
- Research Area : Social Science > Tourism
- Received : August 4, 2019
- Accepted : September 6, 2019
- Published : November 1, 2019
OH JEONG MIN 1, Lee, Sang Ho 1
1부산대학교
Excellent Accredited
ABSTRACT
This study started from a concern about the negative aspects of sharing economic services in the tourism sector. In order to solve this problem, the discussion focused on the inherent value of the sharing economy; in particular, we introduced the concept of knowledge correction, which is the gap between subjective and objective knowledge of users related to sharing services. In addition, considering the different ways of perceiving risk according to individual judgment, we set up a more sophisticated causal model by dividing it into personal risk and social risk. As a result of the analysis, the economic and technological value of the sharing economy lowered the personal risk, and the socio-environmental value decreased the social risk. Also, the moderating effect between technological value and personal risk was verified only in the group with a high level of knowledge correction. Based on the results of these studies, various practical issues are suggested.
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