2019, Vol.43, No.8

Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7

pISSN : 1226-0533 / eISSN : 2713-6388
https://journal.kci.go.kr/JTS

This study started from a concern about the negative aspects of sharing economic services in the tourism sector. In order to solve this problem, the discussion focused on the inherent value of the sharing economy; in particular, we introduced the concept of knowledge correction, which is the gap between subjective and objective knowledge of users related to sharing services. In addition, considering the different ways of perceiving risk according to individual judgment, we set up a more sophisticated causal model by dividing it into personal risk and social risk. As a result of the analysis, the economic and technological value of the sharing economy lowered the personal risk, and the socio-environmental value decreased the social risk. Also, the moderating effect between technological value and personal risk was verified only in the group with a high level of knowledge correction. Based on the results of these studies, various practical issues are suggested.

Pine and Gilmore suggested that industry revenue proportionally increases according to consumers' pleasure associated with their experience, which is rooted in the theory of experienced utility, assuming an irrational and emotional decision-maker. To empirically study the aforementioned assumption, Chang, in a series of studies, mea31 48sured the monetary values of tangible and intangible hospitality and tourism products perceived by consumers. However, the findings of her studies were different from what Pine and Gilmore assumed in the experience economy, revealing that the monetary value of the service economy was greater than that of the experience economy. Nevertheless, the results showed that the perceived loss value of the experience economy was greater than its gain value. In addition, there were some variations in the loss and gain values of the experience economy by regional cultures. Therefore, to explore the likelihood of cultural differences influencing the experience economy, this study established a framework (collectivism vs. individualism, context-related vs. context-free, and prevention-oriented vs. promotion-oriented) for a cross-cultural comparison of the experience economy. The experience economy was discussed in the hospitality and tourism context by using the framework. It is expected that this conceptual paper will contribute to developing future empirical studies.

This study aims to examine the effect of media reports on particulate matter on tourists’ risk perception and the effect of risk perception on the behavioral intentions of domestic tourists in Korea. In addition, this study examines how media reports regarding particulate matter affect tourists through comparisons with previous studies. To this end, on-line and off-line surveys were conducted and empirically analyzed based on 325 valid responses. The results support the hypothesis that media reports regarding particulate matter affect perceptions. Economic risk perception affected attitudes and perceived behavioral control, and physical risk perception affected perceived behavioral control. Moreover, media reports, attitudes, subjective norms, and perceived behavioral control influenced the behavioral intention of domestic tourists. This study has significance for tourism research with regard to the issue of particulate matter, which has recently emerged, and for contributing to the theoretical expansion by adding the media reports and risk perception of particulate matter with the theory of planned behavior (TPB).