Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7
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pISSN : 1226-0533 / eISSN : 2713-6388
- https://journal.kci.go.kr/JTS
KJCKorea
Journal Central
Influence of Tourism Contents Quality on YouTube and Source Credibility on Perceived Enjoyment, User Satisfaction and Behavioral Intention
- Journal of Tourism Sciences
- Abbr : JTS
- 2020, 44(3), pp.123-145
- DOI : 10.17086/JTS.2020.44.3.123.145
- Publisher : The Tourism Sciences Society Of Korea
- Research Area : Social Science > Tourism
- Received : February 9, 2020
- Accepted : March 6, 2020
- Published : May 1, 2020
1용인대학교
Excellent Accredited
ABSTRACT
This study aims to fill the gap of literature regarding the users of tourism contents in YouTube, and their attitude toward using Youtube as a tourism information source as well as their characteristics and preference of information type on YouTube. The purpose of this study is to explore the impact of information quality of YouTube Tourism contents and credibility of YouTuber delivering the tourism information on the users’ information satisfaction and behavioral intention. This study further examined the role of perceived enjoyment in the relationships among Youtube content quality, source credibility, user satisfaction, and behavioral intention. A total 464 online surveys were collected, and structural equation modelling was used for data analysis. The study results indicated that quality of tourism contents on YouTube and the YouTubers' credibility significantly influenced users’ satisfaction and behavioral intentions. Perceived enjoyment mediated the relationships between content quality, source credibility, and users’ satisfaction. Findings suggests several theoretical and managerial implications.
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