2020, Vol.44, No.3

Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7

pISSN : 1226-0533 / eISSN : 2713-6388
https://journal.kci.go.kr/JTS

Recently, tourism and peace are found to be highly relevant in many preceding studies. However there have been limited research efforts undertaken due to the lack of theoretical basis and empirical research in this field. Data from the Ministry of Unification were used to explore the relationships between peace and Mt. Kumgang Tourism on the Korean Peninsula. To supplement the findings from the cross correlation analysis, we discussed the relationship between the characteristics of the two Koreas' exchanges and the Mt. Geumgang tourism through the status of the two Koreas‘ exchange and cooperation projects since 1970. Tourism and peace were key variables in this study which were assessed by the number of visitors to the Mt. Kumgang and eight indicators for two Koreas exchanges and trade projects. The Mt. Kumgang tourism is highly correlated with four out of eight indicators of peace on the Korean Peninsula. When the relations between the two Koreas are strained, it appeared that the impact on the tourism appeared immediately. We suggest that the relationship between tourism and peace is bilateral.

The purpose of study was to explore the competitiveness among three Low-Cost Carriers(LCCs) in Korea and the difference of competitiveness according with service satisfaction of LCCs. We used niche theory which proposed three core concepts such as niche breadth, niche overlap and niche superiority, and analyzed the competitive relationships based on service satisfaction of LCCs. We used a professional survey agency to collect data from the customers who experienced all three LCCs(Jin-air, EastarJet, T-way). A total of 257 surveys were utilized in analysis. Factor analysis identified five underlying dimensions: reservation/ticketing service, ground service, in-flight service, operation service, and other service. Our findings indicate that Jin-air showed a higher superiority over EastarJet on niche superiority. Second, Jin-air showed a higher superiority compared to T-way on in-flight service, operational service, and other service. Third, EastarJet showed higher superiority over T-way on reservation/ticketing service and other service. However, T-way showed higher superiority on ground service compared to EastarJet. The result of this study provided differentiated marketing strategies for low-cost carriers, and the use of niche theory for competitiveness analysis which contributed to extending of research method and direction.

Higher education institutions are under greater pressure to identify a new pedagogy that can promote students' motivation and achievement in learning. Flipped learning (FL) classrooms have been considered to be an effective alternative to traditional lecture-style classes. Students in FL classroom re expected to engage in three steps: watching pre-class lectures (i.e., online lectures), participating in in-class activities (i.e., discussions), and completing post-class assignments that are aimed to promote active learning and the in-depth understanding of the class materials. This study evaluated the effects of FL in the context of tourism education in which student-centered group discussions comprised the in-class activities. The research applied Keller’s (1987) Attention, Relevance, Confidence, and Satisfaction (ARCS) model to investigate whether FL classrooms motivate students’ active learning and class participation. Eighteen students who completed the FL-style tourism class were invited to participate in semi-structured interviews. The transcribed data were analyzed using content analysis to identify the key motivators of each of ARCS model components. Related to each ARCS components, the most frequently mentioned categories were sharing opinion/group learning, the usefulness of sustainable development goals, speech skills, and the connection between pre- and in-class activities, respectively. The final part of the paper provides recommendations for FL use in tourism education and the limitations of the study.