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Satisfaction from Tourism Experience and Impact on Quality of Life through Long-Stay Tourism - A Case Study on the Long-Stay Tourists of Jeju Island -

Kim, Songyi 1,  Sungeun Kang 2

1한국문화관광연구원
2Texas A & M Univ.

Excellent Accredited

ABSTRACT

The demand for long-stay tourism, which tourists reside at a single destination for an extended period of time, is increasing. The purpose of this study is to investigate the impact of long-stay tourism on satisfaction and quality of life. In particular, we explored the behavior of visitors who were traveling with companions. A total of 185 surveys from tourists who traveled to Jeju Island were used in this study. Data were analyzed using structural equation modeling. The results show that the opportunity to seek out novelty and escape routine positively influenced the satisfaction of tourists, which also positively influenced their quality of life satisfaction. The satisfaction long-stay tourists have in regard to their relationship with their companions also positively influenced their tourism satisfaction and life satisfaction. The impact of experience of locality on tourism satisfaction was not statistically significant. This indicates that long-stay tourists in South Korea focus more on engaging in tourism activities with their companions for novelty and a break from routine, rather than orienting their tourism trips around authentic local experiences. This implies that efforts to introduce programs that allow tourists to experience novelty and escape from their routine with companions are needed to promote long-stay tourism. This study is meaningful in that it discovered an important aspect of long-stay tourism and its appeal that has not previously been discussed in the field of tourism study.

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