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@article{ART002586531},
author={Byun, Hyo Jeong and Lee, Byeong Cheol},
title={The Analysis of Competitiveness among Low-Cost Carriers: A Niche Theory Perspective},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2020},
volume={44},
number={3},
pages={31-49},
doi={10.17086/JTS.2020.44.3.31.49}

TY - JOUR
AU - Byun, Hyo Jeong
AU - Lee, Byeong Cheol
TI - The Analysis of Competitiveness among Low-Cost Carriers: A Niche Theory Perspective
JO - Journal of Tourism Sciences
PY - 2020
VL - 44
IS - 3
PB - The Tourism Sciences Society Of Korea
SP - 31
EP - 49
SN - 1226-0533
AB - The purpose of study was to explore the competitiveness among three Low-Cost Carriers(LCCs) in Korea and the difference of competitiveness according with service satisfaction of LCCs. We used niche theory which proposed three core concepts such as niche breadth, niche overlap and niche superiority, and analyzed the competitive relationships based on service satisfaction of LCCs. We used a professional survey agency to collect data from the customers who experienced all three LCCs(Jin-air, EastarJet, T-way). A total of 257 surveys were utilized in analysis. Factor analysis identified five underlying dimensions: reservation/ticketing service, ground service, in-flight service, operation service, and other service. Our findings indicate that Jin-air showed a higher superiority over EastarJet on niche superiority. Second, Jin-air showed a higher superiority compared to T-way on in-flight service, operational service, and other service. Third, EastarJet showed higher superiority over T-way on reservation/ticketing service and other service. However, T-way showed higher superiority on ground service compared to EastarJet. The result of this study provided differentiated marketing strategies for low-cost carriers, and the use of niche theory for competitiveness analysis which contributed to extending of research method and direction.
KW - Low-cost carrier;Competitiveness;Niche theory
DO - 10.17086/JTS.2020.44.3.31.49
ER -

Byun, Hyo Jeong and Lee, Byeong Cheol. (2020). The Analysis of Competitiveness among Low-Cost Carriers: A Niche Theory Perspective. Journal of Tourism Sciences, 44(3), 31-49.

Byun, Hyo Jeong and Lee, Byeong Cheol. 2020, "The Analysis of Competitiveness among Low-Cost Carriers: A Niche Theory Perspective", Journal of Tourism Sciences, vol.44, no.3 pp.31-49. Available from: doi:10.17086/JTS.2020.44.3.31.49

Byun, Hyo Jeong, Lee, Byeong Cheol "The Analysis of Competitiveness among Low-Cost Carriers: A Niche Theory Perspective" Journal of Tourism Sciences 44.3 pp.31-49 (2020) : 31.

Byun, Hyo Jeong, Lee, Byeong Cheol. The Analysis of Competitiveness among Low-Cost Carriers: A Niche Theory Perspective. 2020; 44(3), 31-49. Available from: doi:10.17086/JTS.2020.44.3.31.49

Byun, Hyo Jeong and Lee, Byeong Cheol. "The Analysis of Competitiveness among Low-Cost Carriers: A Niche Theory Perspective" Journal of Tourism Sciences 44, no.3 (2020) : 31-49.doi: 10.17086/JTS.2020.44.3.31.49

Byun, Hyo Jeong; Lee, Byeong Cheol. The Analysis of Competitiveness among Low-Cost Carriers: A Niche Theory Perspective. Journal of Tourism Sciences, 44(3), 31-49. doi: 10.17086/JTS.2020.44.3.31.49

Byun, Hyo Jeong; Lee, Byeong Cheol. The Analysis of Competitiveness among Low-Cost Carriers: A Niche Theory Perspective. Journal of Tourism Sciences. 2020; 44(3) 31-49. doi: 10.17086/JTS.2020.44.3.31.49

Byun, Hyo Jeong, Lee, Byeong Cheol. The Analysis of Competitiveness among Low-Cost Carriers: A Niche Theory Perspective. 2020; 44(3), 31-49. Available from: doi:10.17086/JTS.2020.44.3.31.49

Byun, Hyo Jeong and Lee, Byeong Cheol. "The Analysis of Competitiveness among Low-Cost Carriers: A Niche Theory Perspective" Journal of Tourism Sciences 44, no.3 (2020) : 31-49.doi: 10.17086/JTS.2020.44.3.31.49