Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7
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pISSN : 1226-0533 / eISSN : 2713-6388
- https://journal.kci.go.kr/JTS
KJCKorea
Journal Central
Semantic Network Analysis on Usage Behavior of Major Korean Walking Trails
- Journal of Tourism Sciences
- Abbr : JTS
- 2020, 44(4), pp.147-167
- DOI : 10.17086/JTS.2020.44.4.147.167
- Publisher : The Tourism Sciences Society Of Korea
- Research Area : Social Science > Tourism
- Received : March 8, 2020
- Accepted : April 14, 2020
- Published : June 1, 2020
Lee Tae Sook 1, Chae Nam Jun 2, Rhee， Tae-Hwan 2
1강원관광대학교
2(주)더아이엠씨(THE IMC)
Excellent Accredited
ABSTRACT
This study includes analysis of text data over the last 10 years (2009. 7- 2019. 6) from online portals and social media services targeting the JejuOlle, the JirisanDulle, and the Haeparang trails to identify the perception and use of walking trails. A network analysis was conducted on the collected data using Textom program, Ucinet and NodeXL. Characteristics of each of the three walking trails were identified. Specifically, the purpose of visit, types of companion, emotional image, accommodation, characteristics of the trail, famous sites of the trail, and other informative characteristics were derived using TF and TF-IDF values for each walking trail. As a result, interest trends and major keywords for each walking trail were determined. According to the findings of time series analysis by year, the data volume of Haeparang-gil has increased over time while there was no significant change in JejuOlle-gil, and interest in JirisanDulle-gil has decreased. Calculation of TF and TF-IDF values for keywords have indicated that the two significant words for JejuOlle-gil were ‘restaurant’ and ‘cafe’ while JirisanDulle-gil showed ‘pension’ and ‘B&B’, and ‘restaurant’ and ‘pension’ for Haeparang-gil. Moreover, findings upon sentiment analysis based on emotional vocabulary showed that all three walking trails had expressions such as ‘healing' and ‘happiness.’ It is expected that this study will be used as a fundamental reference to develop and improve contents that would fulfill walking travelers' needs.
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