2020, Vol.44, No.4

Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7

pISSN : 1226-0533 / eISSN : 2713-6388
https://journal.kci.go.kr/JTS

The purpose of this study was to analyze the impact of servicescape of non-gaming facilities such as hotel, MICE facilities, theme park, shopping mall, and entertainment venues in integrated resorts on customers' emotional responses and behavioral reactions over casino. The hypotheses of this study were formulated utilizing the Mehrabian and Russell's (1974) model based on environmental psychology. Surveys were administered to customers visiting the High 1 Resort in Gang-Won Province in South Korea. The findings demonstrated that ambient factors have significant impact on customers' pleasure and arousal, excluding impact on sentiment of dominance. Special layout and functionality have significant impact on arousal, but not on pleasure and dominance. Facility design and attractiveness had significant impact on pleasure, arousal and dominance. Pleasure had significant impact on approach behavior over casino, while arousal had significant impact on both approach and avoidance behavior. In accordance with Mehrabian and Russell's model, the servicescape of non-gaming facilities in integrated resort have significant or partially significant impact on customers' emotional responses and behavioral reactions (approach or avoidance) over casino. The results of this study are expected to be practically utilized as a basis for strengthening the competitiveness of ‘Korean integrated resort.’

The purpose of this study is to verify the existence of spatial autocorrelation between the domestic airports in Korea and to examine the spatial effect on the efficiency of airports by using a Spatial Stochastic Frontier Analysis(SSFA). The output variables of airports' efficiency were considered with both the operation performance and the customer service performance to evaluate the efficiency with quantitative and qualitative performance aspects. The sample of this study are 11 regional airports out of a total of 15 regional airports in Korea. The annual data from 2014 to 2018 were gathered from the statistic data of Korea Airports Corporation and Ministry of Land, Infrastructure and Transport. The results show that spatial autocorrelation on the quantitative efficiency did not exist, but qualitative efficiency existed. It indicates that the qualitative efficiency is influenced by the distance between airports. More specifically, the results of SSFA show that the qualitative efficiency would be increased by the distance between airports is getting shorter. It implies that the cluster of airports would be an important factor to increase a qualitative efficiency because the closer distance between airports makes more competitive to attract customers, thereby airports would strive to improve customer service. In conclusion, this study provides a useful information to establish the strategy for reinforcing airports' competitiveness, as well as national policy for opening new airports or expanding airports.

The purpose of this study is to analyze key attributes of Korean customers about the most well-known online accommodations commerce, AirBnB. A survey was conducted from February 24th to 27th, 2020 on Korean customers who had experience with local AirBnB in the past 12 months. Data from 318 surveys were used in the final analysis. The BWS method, which allows the comparison and confirmation of different conflicting attributes of the same tier, deemed appropriate, so the BWS scores of collected data were analyzed. As a result of using sqrt.BW values to calculate the subjective importance of each attribute, it was found that Korean customers of local AirBnB considered price (4.019) as the most significant, followed by cleanliness ratings (3.900), location ratings (1.974), accuracy ratings (1.865), perceived value ratings (1.492) and variety of photos (1.199) as subjective parameters of importance. The ratings information which were supplied by actual users of the service was considered of importance, while the importance of the amount of reviews(0.741) or photos(0.717) was comparatively low. This demonstrates that customers consider the quality of information upon reservation in relation to how much the information conveys what they need and want to know, rather than the quantity of information. Our findings also imply that the customers shows favor toward a balance of price and quality.