Journal of Tourism Sciences 2023 KCI Impact Factor : 2.7
-
pISSN : 1226-0533 / eISSN : 2713-6388
- https://journal.kci.go.kr/JTS
KJCKorea
Journal Central
Analyzing the Role of Face Consciousness with regards to Deviant Behavior at Festivals
- Journal of Tourism Sciences
- Abbr : JTS
- 2020, 44(4), pp.191-210
- DOI : 10.17086/JTS.2020.44.4.191.210
- Publisher : The Tourism Sciences Society Of Korea
- Research Area : Social Science > Tourism
- Received : April 9, 2020
- Accepted : May 12, 2020
- Published : June 1, 2020
LEE KYUNG YUR 1, Lee, Hoon 2
1청운대학교
2한양대학교
Excellent Accredited
ABSTRACT
Face consciousness is a social pride that makes people act appropriately according to the social status; therefore, it is closely pertinent to the behavior of festival participants. Understanding festival participants' mentality and behavior is important in festival planning, accordingly it may necessitate further research in order to give an edge to the increasingly competitive festival related industries. Thus, the purposes of this study are to analyze the impact of festival participants' deviant behavior on festival satisfaction, and to identify the moderating effect of face consciousness in the process. First of all, literature review regarding face theory and Deviant Festival Behavior (DFB) was carried out and established research hypotheses. Using the scale of DFB developed in the previous research, an empirical survey was conducted on visitors to the 12th Jangheung Water Festival. As a result of analyzing the structural equation path model, it was found that the deviant behavior at festivals had a significant influence on festival satisfaction. A multiple-group analysis was conducted in order to analyze the moderating effect of face consciousness. It was found that there was a moderating effect in physical DFB between the high and low face consciousness groups. Our findings contribute to research in that it incorporated face consciousness into festival research. This study has practical implications in that we addressed strategies to lower the face consciousness in order to enhance festival satisfaction.
Statistics
-
361 Viewed
-
1 Downloaded
Tools
Issue List
Citation status
* References for papers published after 2023 are currently being built.
[journal]
강지현
/ 2014
/
Relationship between Social-Face Sensitivity and Self-esteem and Conspicuous Consumption among Scuba Participants
/ 한국사회체육학회지
/ 한국사회체육학회
(58)
: 253~267
[journal]
고종보
/ 2013
/
A Study on the Effects of Materialism and Face on Outdoor Leisure Consumption
/ 관광학연구
/ 한국관광학회
37(5)
: 197~218
[book]
국립국어원
/ 2019
/ 국립국어원 표준국어대사전
/ 서울
[journal]
김민주
/ 2011
/
The Effects of Social-Face Sensitivity on Occupational Attitude of Service Employees in the Food and Beverage Industry
/ 외식경영연구
/ 한국외식경영학회
14(3)
: 175~199
[journal]
김주엽
/ 2003
/ 체면에 대한 한 연구 : 실증 연구를위한 준비
/ 인적자원개발연구
5(2)
: 63~81
[report]
김희연
/ 2012
/ 스트레스 사회 한국-원인과 대안
/ 경기연구원
[journal]
남상백
/ 2012
/
The Mediating Effect of Dignity Sensitivity on the Relationship between Self-esteem and Propensity for Conspicuous Consumption of Sports Participants
/ 한국체육과학회지
/ 한국체육과학회
21(3)
: 533~546
[journal]
문상정
/ 2017
/
The Structural Relationships between Social Face Sensitivity, Job Satisfaction and Organizational Citizenship Behavior of Hotel Employees: Focusing on the moderating effect of perceived organizational support
/ 관광경영연구
/ 관광경영학회
21(6)
: 361~385
[report]
문화체육관광부
/ 2017
/ 2016년 문화관광축제 종합평가 보고서
[journal]
송영민
/ 2014
/
Analytical Psychology Perspectives on Tourists' Deviant Behavior in Tourist Attraction
/ 관광레저연구
/ (사)한국관광레저학회
26(8)
: 5~22
[journal]
신원성
/ 2015
/
The Effect on Social Face Sensitive and Self-Resilience to Job Satisfaction of the Deluex Hotel Employees
/ 관광레저연구
/ (사)한국관광레저학회
27(12)
: 25~44
[journal]
양정은
/ 2015
/
The Effect of Culture on Korean Negotiators’ Ethical Decision Making : Focusing on the Moderating Role of Chemyeon
/ 커뮤니케이션학 연구
/ 한국커뮤니케이션학회
23(4)
: 29~54
[journal]
오서경
/ 2014
/
The Effect of Social-Face Sensitivity on Job Engagement, Job Burnout and Turnover Intention of Service Employees in the Full-Serviced Restaurant
/ 호텔경영학연구
/ 한국호텔외식관광경영학회
23(3)
: 61~81
[book]
우종필
/ 2016
/ 구조방정식 모델 개념과 이해
/ 한나래출판사
[journal]
유민봉
/ 2011
/
Developing a Scale for Measuring Face Sensitivity Perceived by Korean Public Servants
/ 한국행정학보
/ 한국행정학회
45(3)
: 335~364
[journal]
이경근
/ 2010
/
The Role Of Trust In Supervisor As Mediator Between Abusive Supervision And Organizational Citizenship Behaviors
/ 인적자원관리연구
/ 한국인적자원관리학회
17(3)
: 173~192
[thesis]
이경여
/ 2020
/ 축제 일탈행동과 체면민감성 통합모형
/ 박사
/ 한양대학교
[journal]
이경여
/ 2018
/
Analysis of the Experience Impact of Royal Culture Festival Programs
/ 관광학연구
/ 한국관광학회
42(2)
: 103~119
[journal]
이경여
/ 2020
/
Scale Development of Deviant Festival Behavior
/ 관광레저연구
/ (사)한국관광레저학회
32(2)
: 99~119
[journal]
이상희
/ 2017
/
The Structural Relationships between Social Face Sensitivity, Impression Management Behaviors, Job Stress and Job Performance of Hotel Service Encounter Employees
/ 고객만족경영연구
/ 한국고객만족경영학회
19(1)
: 149~173
[journal]
이상희
/ 2012
/
The Effect of Social Face Sensitivity of Hotel Employee on Job Satisfaction: Focused on the Mediating Effects of Self-esteem
/ 외식경영연구
/ 한국외식경영학회
15(6)
: 29~52
[journal]
이상희
/ 2014
/
Affect the Validity of Hotel Employees Social Face Sensitivity and Fear of Negative Evaluation on the Relationship
/ 외식경영연구
/ 한국외식경영학회
17(1)
: 177~200
[journal]
이정래
/ 2000
/ 스포츠사회학 : 스포츠 일탈의 원인분석 및 이해
/ 한국체육학회지-인문사회과학
39(2)
: 168~180
[journal]
이충원
/ 2006
/
An Analysis of Influences of Chemyon(Social-Face)
Sensitivity, Social Anxiety and Self-esteem on
Uncertainty Avoidance Tendency
/ 한국심리학회지: 사회및성격
/ 한국사회및성격심리학회
20(3)
: 17~30
[journal]
이형룡
/ 2015
/
The Effect of Social-Face Sensitivity on Conspicuous Consumption: Focusing on a Comparative Study of Korea and China Tourists
/ 관광학연구
/ 한국관광학회
39(4)
: 149~164
[journal]
이훈
/ 2006
/
The Structure System Model of Lived Festival Experience.
/ 관광학연구
/ 한국관광학회
30(1)
: 29~46
[journal]
이훈
/ 2012
/
A Difference Analysis of Tourist Deviant Behaviour by Playfulness
/ 관광학연구
/ 한국관광학회
36(9)
: 241~260
[book]
정은
/ 2014
/ 인간 행동과 사회 환경
/ 학지사
[journal]
정차룡
/ 2018
/
The Effects of Authentic Leadership on Organizational Citizenship Behavior - Mediating Effect of Self-Efficacy and Moderating Effect of Face Consciousness -
/ 기업경영리뷰
/ KNU 기업경영연구소
9(1)
: 243~263
[journal]
조성진
/ 2015
/
The Influence of Fitness Center Employees’s Social-Face Sensitivity on Job Engagement and Job Burnout
/ 글로벌문화콘텐츠
/ 글로벌 문화콘텐츠학회
(18)
: 239~262
[journal]
조원영
/ 2019
/
Influence of Grocerant Customers’ Other Perception on Brand Attitude Focused on Moderating Effect of Social Face Sensitivity
/ 동아시아식생활학회지
/ 동아시아식생활학회
29(1)
: 10~18
[book]
최상진
/ 2011
/ 한국인의 심리학
/ 학지사
[journal]
최상진
/ 2000
/ 체면(體面)의 심리적 구조
/ 한국심리학회지: 사회 및 성격
14(1)
: 185~202
[journal]
최상진
/ 1992
/ 한국인의 체면에 대한 사회심리학적 한 분석
/ 한국심리학회지: 사회및 성격
6(2)
: 137~157
[journal]
최영래
/ 2011
/
The Effects of Consciousness of Social Position and Dignity of Participants in Leisure Sports on Conspicuous Leisure Consumption
/ 한국체육학회지
/ 한국체육학회
50(4)
: 1~11
[journal]
하지수
/ 2014
/
The Relationships among Country Image of Korean Fashion-Product, Fashion Product Evaluation Attributes, and Brand Attitude -Focused on the Moderating Effects of Face and Ethnocentrism-
/ 한국디자인포럼
/ 한국디자인트렌드학회
(44)
: 65~78
[book]
한성열
/ 2016
/ 문화심리학
/ 학지사
[book]
함인희
/ 2018
/ 인간행위와 사회구조
/ 이화여자대학교출판문화원
[journal]
현성협
/ 2014
/
The Effects of Other Customer Perceptions on Brand Prestige in the Context of Convention Center: The Moderating Role of Face Consciousness
/ 관광학연구
/ 한국관광학회
38(7)
: 143~169
[journal]
Alexiou, M. V.
/ 2020
/ Experience economy and co-creation in a cultural heritage festival : Consumers’ views
/ Journal of Heritage Tourism
15(2)
: 200~216
[journal]
Anderson, J. C.
/ 1988
/ Structural equation modeling in practice : A review and recommended twostep approach
/ Psychological Bulletin
103(3)
: 411~423
[journal]
Bao, Y.
/ 2003
/ Face consciousness and risk aversion : Do they affect consumer decision‐making?
/ Psychology & Marketing
20(8)
: 733~755
[journal]
Belhassen, Y.
/ 2007
/ Cannabis usage in tourism : sA sociological perspective
/ Leisure Studies
26(3)
: 303~319
[journal]
Boulding, W.
/ 1993
/ A dynamic process model of service quality : From expectation to behavioral intentions
/ Journal of Marketing Research
30(1)
: 7~27
[book]
Bright, C. F.
/ 2014
/ The standard deviation:Attitude transference and perceptions of deviant behavior
/ University of Southern Mississippi
[book]
Brown, P.
/ 1987
/ Politeness : Some universals in language usage(Vol. 4)
/ Cambridge university press
[journal]
Churchill Jr, G. A.
/ 1979
/ A paradigm for developing better measures of marketing constructs
/ Journal of Marketing Research
16(1)
: 64~73
[book]
Curra, J.
/ 2014
/ The relativity of deviance
/ Sage
[journal]
Dewar, K.
/ 2001
/ Harbin, lanterns of ice, sculptures of snow
/ Tourism Management
22(5)
: 523~532
[book]
Fornell, C.
/ 1981
/ Structural equation models with unobservable variables and measurement
/ Algebra and statistics
[journal]
Gardner, W. L.
/ 1988
/ Impression management in organizations
/ Journal of Management
14(2)
: 321~338
[book]
Goffman, E.
/ 1967
/ Interaction rituals : Essays on face-to-face behavior
/ Pantheon
[book]
Hair, J. F.
/ 2009
/ Multivariate data analysis
/ Prentice Hall
[journal]
Heckert, D. M.
/ 1998
/ Positive deviance : A classificatory model
/ Free Inquiry in Creative Sociology
26(1)
: 23~30
[journal]
Hyun, S. S.
/ 2015
/ Luxury cruise travelers : Other customer perceptions
/ Journal of Travel Research
54(1)
: 107~121
[journal]
Ko, Y. S.
/ 2018
/ Railbike experience and tourist satisfaction
/ International Journal of Tourism Sciences
18(1)
: 65~74
[book]
Leary, M. R.
/ 2019
/ Self-presentation: Impression management and interpersonal behavior
/ Routledge
[journal]
Lee, K. Y.
/ 2019
/ Traditional costume experience at a cultural heritage festival
/ Tourism Management Perspectives
32
: 100555~
[journal]
Lee, C. K.
/ 2004
/ Segmentation of festival motivation by nationality and satisfaction
/ Tourism Management
25(1)
: 61~70
[book]
Leonard, K. E.
/ 1988
/ Handbook of family violence
/ Springer
: 383~406
[journal]
Li, T.
/ 2017
/ The destructive power of money and vanity in deviant tourist behavior
/ Tourism Management
61
: 152~160
[book]
Merton, R. K.
/ 1968
/ Social theory and social
/ Enl. Ed. Free Press
[journal]
Moschis, G. P.
/ 2007
/ Stress and consumer behavior
/ Journal of the Academy of Marketing Science
35(3)
: 430~444
[book]
Oliver, R. L.
/ 2014
/ Satisfaction: A behavioral perspective on the consumer
/ Routledge
[book]
Pascale, R. T.
/ 2010
/ The power of positive deviance: How unlikely innovators solve the world's toughest problems
/ Harvard Business Press
[confproc]
Thirumaran, K.
/ 2013
/ Managing graffiti at tourist attractions
/ Proceedings of the international conference on managing the Asian century
/ Springer
: 575~581
[book]
Ting-Toomey, S.
/ 1988
/ Theory and Intercultural Communication
: 47~92
[journal]
Ting-Toomey, S.
/ 1998
/ Facework competence in intercultural conflict : An updated face-negotiation theory
/ International Journal of Intercultural Relations
22(2)
: 187~225
[journal]
Triandis, H. C.
/ 1993
/ Collectivism and individualism as cultural syndromes
/ Cross-cultural Research
27(3-4)
: 155~180
[journal]
Uriely, N.
/ 2006
/ Drugs and risk-taking in tourism
/ Annals of Tourism Research
33(2)
: 339~359
[journal]
Uriely, N.
/ 2011
/ Psychoanalytic sociology of deviant tourist behavior
/ Annals of Tourism Research
38(3)
: 1051~1069
[journal]
Wen, J.
/ 2018
/ Drug tourism motivation of Chinese outbound tourists : Scale development and validation
/ Tourism Management
64
: 233~244
[journal]
Yoon, Y. S.
/ 2010
/ Measuring festival quality and value affecting visitors’ satisfaction and loyalty using a structural approach
/ International Journal of Hospitality Management
29(2)
: 335~342